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Motion Picture News
October 4 , 1930
Here's
COMfORT P/us
Watch for this Stamp of Approval in the advertisements of theatre equipment manufacturers. It is an assurance of high quality, satisfactory service and economy.
Almost any kind of a chair is good enough to sit in for five minutes — but two hours — that's another matter. It's a matter that makes personal comfort one of the showman's best bets on steady patronage. Theatre seats have to be roomy and properly shaped. They must be sturdily constructed and have silent, durable hinges. The fabrics used for upholstering need color and pattern in endless variety in addition to super-wearing strength. Such standards as these are embodied in the construction of every theatre chair made by the Steel Furniture Company. Their exclusive selection for distribution through National Service is of itself indicative of their exceptional merit. And here's another thing . . . Theatre chairs, regardless of fine workmanship, must be installed correctly. A good chair set at the wrong angle is no longer a good chair as far as its occupant is concerned. National Service does more than sell the finest of theatre chairs — it assures expert installation. It gives the exhibitor comfort plus! New prices now apply on National Theatre Supply Company seating. Each of its thirty Branches offer a wide selection of chair styles for every class of theatre and each style is outstandingly the best buy on the market today.
NATIONAL THEATRE SUPPLY COMPANY
Branches in all Principal Cities