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Motion Picture N e w s
I
WORLDS BEST THEATRE EOU 1 PM E NT
jo the inside
of your theatre will bring patrons from
withoutl
NOW the spotlight is turned from the outside of the theatre to the inside. From the exterior that first attracts patrons to the interior that actually sells and keeps patrons sold. Owners and managers now focus attention on the seated audience . . . make the interior of their theatre so inviting that it brings patrons from without!
In the competition for patron favor, seating . . . the chairs your audience sit in from 2l/2 to 3 hours, can be made to contribute definitely to bigger volume. For comfortable chairs . . . seating that permits of healthful relaxation is always appreciated by the theatre goer. Showmen find that extra comfort brings extra profits.
So, American Seating Company undertook research. Posture specialists worked with engineers. Chairs were built to conform with proved posture principles. From a maze of research findings, came
comfort features that were quickly recognized by the motion picture industry. Roomy, luxurious chairs . . . seating built to fit the body — to correctly support the spine ... to give the utmost in easy, natural comfort without slumping.
Then followed acoustical research. It was found that seating had a direct bearing on the acoustics of the theatre . . . that properly built seating had a sound absorption value
that assisted in producing more perfect sound effects. Chairs were built that stopped excessive reverberation, echo and hollow sounds — that helped sound reproduction and eliminated rasping noises, jumbling of words.
Your theatre — reseated -with these comfortable, acoustically correct American Seating Company chairs will prove to be a magnet of patron drawing power . . . an investment you must eventually make if you expect your daily receipts to show a steady, healthy increase. The facts are available. Just use the coupon. It brings you our interesting booklet, "Acoustics and its Relation to Seating" — and places our Reseating Engineering Service at your free disposal.
Illustrating Theatre Chair No. 8136 with 843 Standard A comfortable chair of unusually attractive design that is meeting with the enthusiastic reception of theater owners and managers. Specially built for maximum sound absorption. Only one of the many American Seating Company types and styles of theatre seating.
AMERICAN SEATING CO., 14 East Jackson Blvd. (M. ll)>
Chicago, Illinois Please send me, without obligation, your Booklet. "Acoustics and its Relation to Seating" and the facts about your Reseating Engineering Service.
Name
Address
Theatre
American Seating Company
Makers of Fine Seating for Churches, Schools and Theatres
General Offices: 14 East Jackson Boulevard, Chicago, Illinois
Branch Offices
in All Principal Cities
2— E.E FULTON COMPANY, COAST^COAST DISTRIBUTORS JL