Motion Picture News (Oct-Dec 1930)

64 Motion Picture News October 11, 19 3 0 MANAGE RJ' ROUND TADLt CLUB "No Such Thing As Bum Biz. With Me" Says Himmelhoch Mil k ei) Moose Club Handshake. If we guess aright it seems to us that the Mickey Mouse Clubs first spring up out on the Coast and since their inception the showmen have been vieing with each other to ^^^ ^— ^— — — — — — ^^^^— outdo themselves on new stunts until the mania has spread all over the country. Dave Himmelhoch, of the Coliseum Theatre in Seattle, Oregon, is right out front, leading the field, by reason of the marvelous display of showmanship he evidences every week on his kid clubs. He has an idea that's worth its weight in gold in the special morning show, given free to the kids at 9:30. Then, at the scheduled afternoon time, he starts his regular show, with different pictures and admits kids at ten cents a head. What a stunt this angle turned out to be ! The kids mobbed the theatre at the early show, where they looked at the special picture that Himmelhoch was presenting, then went home, procured their dimes, and returned for the regular. In this manner his kid business has jumped a hundred percent, and the fact that he gives away free ice cream besides doesn't cause him to lose any goodwill, either. He handles all of the advertising and publicity for his house and he makes sure that the Club comes in for plenty of talk. It was Walt Disney himself who made Himmeloch, Big Chief Mickey Mouse of the Seattle clubbers. Over three thousand kids are enrolled in the organization, and every Saturday Himmelhoch gets upon the stage and delivers a personal spiel to the kids. In the photos we are showing, you can see the crowd of kids, and also note Dave, himself, handing out the bricks of ice cream. The other cut shows the Mickey Mouse Club handshake. These were distributed to all of the members. The sketch was drawn by one of the Club members, a youngster about ten years old. The father of one of the kid members, being an engraver, made up the cut free of charge. Another kid's father, a printer ran off a few thousand for nothing, also. And that's what you call co-operation. Look the heralds over, perhaps you'll want to use them in your own campaign or club activities. You'll admit that there's plenty of life to the stunt and it's a sure thing that no kid can resist them ; with the possibility of the adult sneaking one or two in his pocket. 1 isten Dave, when you turn out work like tins, we know that the rest of the world's best showmen want to look at it. so we'd like you to keep us posted on your activities because there's in be one or two stunts that we can pass along which will be of value. Right? "The Showman's Calendar " AN EXCLUSIVE CLUB FEATURE Check up on these dates each week and see how you can turn them into "money dates" for your theatre. Each new month offers new days of untold opportunities. OCTOBER Oct. 12th to 18th Pharmacy Week. Oct. 17th Surrender of Burgoyne at Sara toga—1777. Oct. 19th Surrender of Cornwallis— 1781. Oct. 26 to Nov. 2 Girl Scout Week. Oct. 27th Roosevelt's Birthday Oct. 27th Anniversary of First Shot in Trench Warefare. Hallowe'en. Admission Day (Nevada). NOVEMBER All Saint's Day. North and Sound Dakota Became States (1889). Election Day. Lincoln Elected President (1860). Montana Became a State (1889). Children's Nat'l. Book Week (sponsored by Parent Teachers' Ass'n. Everywhere) Birthday of Martin Luther (1483) Armistice Day. King's Birthday (Italy). Washington Became a State (1889) Oct. 31st Oct. 31st Nov. 1 Nov. 2 Nov. 4 Nov. 6 Nov. 7 Nov. 9-16 Nov. 10 Nov. 11 Can you tie any of the above events into your theatre's activities? And don't overlook the many local events that are constantly turning up right in your own town, county or state. Keep an eye on "The Showman's Calendar" Sor an advance tip on future holidays and events.