Motion Picture News (Oct-Dec 1930)

66 Motion Picture News October 11. 1Q30 MANAGE RJ' ROUND TACLE CLUD Burns' School Card Idea Is One That Will Help You, Too The opening of the schools in his district was the signal for Wilfrid J. Burns, manager of the Princess Theatre in Joliet, 111., to step out and grab a flock of good-will for his house by tying in the local dealers on a program card which he planned to give away. The card, printed in black on pink stock, was folded to resemble a four-page booklet. The first page carried the regular uniform school program with spaces left for period, room, subject and teacher. One of the inner pages carried the theatre copy, which we are reprinting so that you can act upon the various angles that Burns is using, in case you can find a spot for them. FOR YOUR PLAYTIME THE PRINCESS THEATRE will sponsor a program of attractions that will keep you in the highest spirits the entire school year. We are making plans to organize a Students' Movie Club. This is open to all students from First to Eighth grade. It will be great fun — contests, parties and surprises of all kinds. You will have a great chance to get better acquainted with vour favorite movie stars. DON'T FORGET THE DATE— Saturday morning, Sept. 13, at 10 A. M. will be our first meeting ! Then, for the High School and Junior College students we are going to have Collegiate Nights. We will sing, have school yells, vote for the most popular athlete, who will receive a prize through the courtesy of Dinet & Co., have amateur entertainers picked from your schools and have a great time. Watch our screen for further announcements about this. THE PRINCESS WILL BE THE SCHOOLS' MOST POPULAR RECREATION CENTER. For the music students we will continue our FREE RECORDED CONCERTS three days a week. These are held right at the time you are out for lunch period and want to pass part of the time beneficially. Through the courtesy of Wiswell's Music Company you will be able to hear all the great artists, orchestras and bands, merely by sending in your requests two days ahead of the day you wish to hear them. We will arrange to have the band, orchestra and music classes here to listen to any musical selection they wish to. Make plans NOW to attend these concerts every MONDAY, WEDNESDAY and FRIDAY at 11:15 A. M., starting Sept. 15. These are just a few verv attractive surprises THE PRINCESS f HEATRE has in store for you and every student. Take advantage and be in them all. FOR GOOD CLEAN ENTERTAINMENT. WE EARNESTLY URGE YOU TO SEE THE FOLLOWING PRODUCTIONS THAT WILL BE HERE SOON ON OUR PROGRAM OF "NEW SHOW WORLD HITS." Then you will see, besides these wonderful hits, many short subiects verv interesting and inspiring. RESTFUL. RELAXING RECREATION IS WHAT YOUR BRAIN NEEDS AFTER HARD STUDY. ATTEND OUR AFTER-SCHOOL MATINEES FOR PROMPT SEATS. The rest of the pages carried plugs on the dealers whose ads permitted the printing of the herald. The local stationery store dealer bought 75 tickets and placed them in the books that were sold. The stunt made quite a hit with the kids and they flocked to the store to purchase their school supplies. Here's one that can be a winner for you, too. If you are too late this season to take advantage of it. use it on the next term. We want to thank Mr. Burns for letting us have this one and we hope he will keep us posted on his future work. For Best Results use B & L Cinephor Lenses, made by America's Leading Optical Institution. 678 St. Paul St., Rochestsr, N. Y. BAUSCH & LOMB OPTICAL CO. BAUSCH6LOMB A PRESS BOOK THAT HELPS! Another feather in Johnny Moynahan's cap. — That's our opinion of the "Amos 'N' Andy" exploitation and press book which jjust reached our desk with the printer's ink still wet. From cover to cover you will find this great showman's assistant crammed full of smashing ad layouts, suitable for the main stem or the sticks. Plenty of variety, sensibly planned to allow for alteration to fit individual situations and condition. National tie-ups. all ready and waiting for the live-wire showmen to take advantage of. Front displays, lobby layouts, cutout, banners, letters, — in fact, if anything has been left out or overlooked we'll be surprised — and then some. It's a dirty trick to play on the brains who conceived and executed this unusual piece of work, but we must admit that whether you are playing the picture or not, you should have a copy of that "Amos 'N' Andv" Press Book on vour desk. "Chicle' Thomas J. Simmons Joins; He Is Going To Be Very Active Industriously engaged in laying out his campaigns, as the photo shows, Thomas J. Simmons, manager of the Rialto Theatre in Morrilton, Arkansas, nevertheless managed to shoot us in a couple of stunts along with his application for membership in the Managers' Round Table Club. Simmons is another of those Arkansas live-wires whose work is known in the many towns surrounding his location. One of the tilings that he takes especial pride in is his newspaper advertising and he always tries to so localize his copy that he can sell them by this medium, alone. He is also proficient in the art of making up heralds and we notice in one of his recent heralds on "The Unholy Three" that he jacked up the price for the showing of the film. A footnote on the bottom of the herald read: "WE DO NOT APOLOGIZE— for the slight increase in prices, due to the mammoth cost in bringing this super production to Morrilton to you." The gag was very effective. The herald itself was well done also. It was headed by a catchline: "Have you ever heard Lon Chaney Swear?" — (underneath in smaller type were the words: "He Did — Before a Notary Public in Los Angeles.") An arrow then pointed to a fac-simile of the notary statement that Chaney signed in California. The rest of the herald was devoted to a cut of Chaney and selling copy. Simmons sent along a number of ads and a few more heralds to show us that he is hitting the right road to becoming an active contributor. We want to welcome him into the Club and we look forward to hearing from him soon concerning his future work.