Motion Picture News (Oct-Dec 1930)

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October 11. 1930 Motion Picture N ew s MANAGE!?!' ROUND TABLE CLUB SELLING YOUR PATRONS At this time of the year much interest can be directed toward the many outstanding productions to be released and to play at your theatre. Some showmen make their announcements in the form of trailers, others by personal letters to their mailing list as well as other lists, still others find their house program the logical place to discuss the subject. On the Century Circuit's current program booklet we happened to notice the way they tackled the idea and we pass it along in the hope that it will be of value to you in arranging something similar. Here is the way the copy read: CENTURY CIRCUIT THEATRES Secure Greatest Stars, Authors and Pictures for Coming Season A. H. SCHWARTZ, Executive Head of The Century Circuit, Announces Good A'eu?s To Century Circuit Patrons To Our Friends: We promise that the fall and winter season of 1930-31 will bring to you the greatest stars and the finest pictures, the entertainment world has to offer. The coming year will feature many pleasant surprises; the year's greatest Broadway plays, the mighty efforts of the world's greatest authors, plus the greatest stars of stage and screen will be presented to you on our screen. The talking pictures are no longer an experiment — but an achievement of the ultimate in entertainment. We are pleased to announce some of the stars and pictures for the coming season: (Here followed list of titles, etc.) It is indeed with some pride that we offer this list of super-attractions and stars for your enjoyment, and take this as an opportunity to thank you, our neighbors and patrons of many years. Sincerely, A. H. SCHWARTZ emblematic of a championship bout, won by a former pugilistic favorite. Photos of the fight idols, yesterday and today, formed an interesting background. R. Kuehn To Kaplan Resulted In Double Play At Tivoli B.O. Here is a manager who knows how to follow out suggestions and at the same time add his own little bit. Acting on the suggestion of Rudy Kuehn, general manager of the _ Consolidated Amusement En terprises in New York City — and a g.m. who knows his business— Jack Kaplan, of the Tivoli Theatre in New York City turned out some corking showmanship to sell "the Big Fight" to good box-office. Located as he is, right around Madison Square Garden and numerous other places of Fistiana, such as training camps, etc., and having an acquaintance with a number of prize fighters, he was able to secure a collection of ring trophies that were placed on display in the lobby. The house, in addition to catering to neighborhood trade, picks up a lot of transients, and many persons passing by could not resist the copy on the marquee, which proclaimed that the big fight was taking place inside. The photos we are showing with this article will tell more than words the story of the campaign. Even in the front of the house carried out the fight atmosphere, as you will notice if you'll look closely at the main gate (box-office) and the ringside seats (admissions) have a bell, clanged at frequent intervals, and this served to attract the attention of pedestrians on both sides of the street, as well as passing autoists. We'd like to ask you also to scrutinize the lobby display. There's a thing that would attract interest in any house in any part of the world — even in England, which, as you know, is more than particular as to how its boxing prizes are "laid out." Stills and cut-outs group abouts grouped about the display enhanced its effectiveness. Spots played upon the valuable belt, M*t> rXMCg^ Miv<>!«. m m THE BIG f ««' j 5, « SMIL"; _ „*,}> 1l ^ 4 1 » fa . fpfrtfllf* The trophies were borrowed from the various owners by Kaplan and Nat Fleisher of "The Ring," a nationally known boxing publication, and the strength of this display was seen in the capacity business turned out for the run of the film. And we might mention at this time that it is not only on "The Big Fight" type of picture that Kuehn makes it a rule that his men concentrate, but on every film and on every other thing that will bring home the trademark of the Consolidated Amusement Enterprises and the fact that they are selling amusement and service. We have added the word service in order that you may appreciate and understand, more fully, just how this circuit, an independent chain, has become one of the best operated in the city. The ushers in the various houses are drilled in the same manner as the de luxe staffs are drilled. The houses, not being three thousand seaters, though we believe the circuit harbors a couple, the service turned out is remarkable. We ourselves have personally visited a couple of the houses and observed how Kuehn keeps them running, and we'd like to say that you will have to go a long way to duplicate them. Just a couple of weeks ago a member, attached to Club headquarters, had a lot of praise for the way E. W. Gould ran the Columbus while the regular manager was on his vacation. He tells us that not once was there a hitch in the show, everything going like clockwork, and Gould on the job every minute. They are like that all over the circuit. The men are well treated, given a day off, and a vacation. As a result, they are more than willing to work hard to show their appreciation. We want to hand a compliment to Rudy Kuehn for the pep he has injected into the circuit, and also to Kaplan and the other managers whose continued activity keeps this circuit's houses running right along with the best showmanship. A L W A YS WE A R YO U R CLUB PIN