Motion Picture News (Oct-Dec 1930)

80 Motion Picture News October 11, 19 3 0 MANACERJ' POUND TADLt CLUB CL UB INDEX FOR SEPTEMBER ( Here's the reference chart for the month of September! Everything listed in alphabetical when you leant it. Plenty of novel ways to sell your shows. Complete in every detail, the Club better showmanship. Why not cash in on it by keeping it alongside of your desk and using it? Aeroplane Tie-Up Issue Bank Tie-Up Beauty Show Bride Tie-Up Civic Pride Week Contests Cooling Plant Plugs September Feature Campaigns Field Day Fronts . . . Heralds House Organs . . Institutional Plug Jay Walker Gag Kiddie Biz Live Model Display 13, 13, 27, 6, 13, 6, 13, 27, 13, 13, 13, 20, 6, 6, 6, 6, 6, 6, 6, 6, 13, 13, 20, 20, 20, 27, 27, 6, 13, 13, 20, 20, 20, 20, 20. 27, 27, 27, 27, 27, 6, 13, 13. 20, 27. 27, 6, 6, 6, 6, 27, 27, 1930, Page 72 72 59 113 68 107 62 63 66 67 70 60 103 104 105 109 112 113 114 116 67 78 60 62 64 58 72 105 74 76 63 66 68 69 70 51 55 59 65 66 114 74 78 68 62 60 109 107 113 116 65 54 Lobbies Merchant Tie-l'ps Newspaper Ads Newspaper Tie-Ups Novelty Gags Opening Campaign . . Organists Parades Personal Endorsement Personal Letter Gag . . Posters Specialty Night Street Ballyhoos Trailers Want Ad Gag Western Union Tie-Up Window Displays order — all ready for you to use index is your key to bigger and , 13 66 13 70 13 71 13 76 6 112 20 62 27 64 13 71 20 60 20 62 20 67 27 58 13 "64 20 69 27 60 27 64 6 110 13 64 13 66 13 68 13 76 20 63 20 72 27 51 27 57 27 59 27 " ' 55 27 56 20 68 6 112 20 61 13 73 20 66 6 106 6 1(17 6 110 13 65 13 70 13 73 20 61 20 67 27 54 27 57 27 60 27 62 27 62 27 63 27 63 6 106 27 56 27 66 27 54 27 50 6 104 20 69 Of the Public Phones From Sydney, Australia, Telephone Hangers comes a few gags which we TI, »-,, , A ... are passing along to you in Were Placed On All order that you may see what the showmen over there are doing to sell them, and at the same time to give you your pick in the event that you may be able to use them. When "King of Jazz" played at the Hoyt Theatres. Lorry Webb of the press department distributed a number of bank notes printed in blue, made up to resemble a real check such as are used in Sydney. The check authorized the bank to pay each patron the sum of two and a half hours of superlative entertainment, the total value being 250,000 pounds. The checks carried the same copy on both sides. The same sort of idea was carried out for "All Quiet" when mock ticket stubs, along the order of reserved seats, were imprinted with selling copy relating to the film. Another gag that helped put the picture across was a quantity of special automobile stickers, with a special design on them, and attractively colored. Webb passes along a stunt that helped him sell "Anna Christie." Telephone hangers with copy that stated the person phoning was just in time to book seats for the theatre, and also gave the phone number, were placed on the mouthpieces of phones in all of the public places. This angle created quite a stir and a number of persons took advantage of the suggestion. And — oh, yes! A word about the special booklet turned out for the preview of "King of Jazz" at the Regent seems necessary. The booklet was well made up, and printed in a blue tone. The front cover carried the institutional plug and a photo of a couple of dancing girls. The inner pages carried the program and scenes from the production. The expenditure for this program, in view of its beauty, was surprisingly small. We want to thank Lorry for sending these along to us, as we believe an angle or two will be found helpful and put to use by his fellow-showmen. Keep it up. Lorry, and remember we want to hear from you again real soon.