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Motion Picture News
67
"Scotland Yard's" $11,500 (115%) Baltimore's Top
Baltimore — Business at the big houses went along fairly well here during the week, with the weather fair and warm during the first four days and then cool for Friday and Saturday with showers Friday afternoon and evening.
While business was good at Loew's Stanley with "Those Three French Girls" as the attraction, backed up by a big slice of national advertising campaign in the Hearst Baltimore papers, it was not anything like what would be expected. The gross was figured around $15,550, while the rating was 90 per cent. This picture did not prove a big hit with the public although they took it fairly well.
Ramon Novarro's "Call of the Flesh," went over all right at Loew's Century with a gross estimated at $16,000, which can be considered the new 100 per cent rating for that house.
So much for the large grosses.
Next in line came the reported gross of the New theatre of $11,500, with Edmund Lowe in "Scotland Yard," which is an estimated rating of 115 per cent. This house started off well, being backed up with extra advertising space, taken by the theatre in newspaper and by word-of-mouth praise began to pull the high class trade and one night, during the latter part of the week, the audience looked like a Who's Who of Baltimore in person.
"Hunting Tigers in India," proved a good drawing card at the Little Theatre with its seating capacity of 267, and the box office showed a gross of about $1,000, making a 100 per cent week.
Receipts were a little off at the Hippodrome with the tabloid stage show policy with acts; chorus and orchestra and "Czar of Broadway." But a substantial week was enjoyed with a gross of $8,500, rating 85%.
"CALL OF THE FLESH" (M-G-M)
LOEW'S CENTURY— (3,076), 25c-60c, 6 day?. Other attractions: News, "Johnnv's Week-End" (Educational comedy). Gross: $16,000. Rating: 100%. "THOSE THREE FRENCH GIRLS" (M-G-M) LOEW'S STANLEY— (3.522) 25c-60c, 6 days. Other attractions: News, "Zampa" (U. A. featurette), Flip the Frog in "Flying Fists" (M-G-M cartoon), Gus Edwards' "Babv Follies" (M-G-M color revue). Gross: $15,550. Rating: 90%.
"WHAT A WIDOW" (U. A.) (Shown simultaneously with Parkway uptown after one week at Century.) LOEW'S VALENCIA— (1.487) 25c-35e. 6 dan. Otherattractions: News. "For the Defense' (Granlland Rice Sportlight), "Swing. Ye Sinners'* (Paramount talkartoon), "Egypt— Land <,f the Pyramids" (Fir?Patrick traveltalk). Gross: $2,800. Kiting: 80%.
"WHAT A WIDOW" (U.A.) (Shown simultaneously with Valencia downtown after nne week at Century.) LOEW'S PARKWAY— (987) 15c-35c. 6 days. Other attractions: News, "Glories of Nikko" (Burton Holmes traveltalk). "The Grand Uproar" (Paramount talkartoon). Gross: $3,800. Rating: 100%.
"OUTSIDE THE LAW (Universal) WARNERS' METROPOLITAN— (1,300) 15c-50c, 6 days, starting Saturday. Other attractions: News. "The Still Alarm" and "Fashion Mirror" (Vitaphone Varieties). Gross: $3,500. Rating: 58%. "HEADS UP" (Para.) KEITH'S— (2.500) 25e-SOc, 6 days. Other attractions: News. "The Little Covered Wagon" (Tiffany Chimp comedy). "The Voice of Hollywood" (Tiffany). Gross: $5,21X1. Rating: 65%.
"SCOTLAND YARD" (Fox) NEW'— (1,600) 25c-50c, 6 days. Other attractions: News. "Hold the Baby" (Pathe comedy). Gross: $11,500. Rating: 115%.
"ABRAHAM LINCOLN" (U.A.)
AUDITORIUM— (1,600) 50c-S1.5n, with two reserved
seat shows daily for 6 days. Other attractions: News,
"My Gal Sal" (Paramount Screen Song), "Meet the
A Problem
Hollywood — Altitude proves to be food for considerable thought upon the part of a number of technical men at the various studios when they preview pictures. Used to the low setting of the gauge which establishes the sound volume — in Hollywood — the technical men find that at San Bernardino and points of a higher altitude, their calculations are all wrong and only by careful adjusting can the volume be established at the right amount.
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Liliom," Football Put Fox House in Lead at Portland
Portland— The football teams of the University of Washington and the University of Oregon occupied the front pages and brought in an additional 20,000 fans from all sections of Oregon and Washington and Portland's first-run managers again employed showmanship in tying in, the Portland Paramount holding a midnight football night prior to the season's big game and the Fox Broadway the following night. Both, in consequence, stimulated their box-offices very materially. Ideal fall weather greeted the big events and was also a factor in bringing out the crowds. Manager Maxwell of Fox West Coast Theatres also held a special Saturday Mickey Mouse Club serial, and now gives the youngsters who wish it free dancing lessons, free parking for the night patrons and altogether the most the patrons ever received for their money. "Liliom" and Fanchon & Marco's "Southern Idea" grosses again topped with $14,800, rating 142%.
"LILIOM" (Fox)
FOX BROADWAY— (1,912) 25c-60c, 7 days, extra Sat. nite. Other attractions: Fanchon & Marco's "Southern Idea," Special Mickey Mouse stunt, news. Gross: $14,800. Rating: 142%.
"PLAYBOY OF PARIS" (Para.)
PORTLAND PARAMOUNT— (3.068) 25c-50c, 7 days. Other attractions: Revue, extra midnite show. Gross: $14,500. Rating: 132%.
"THE ROAD TO PARADISE" (F.N.)
RIALTO— (1,498) 25c-50c, 7 days. Other attractions: Extra mid-nite performances. Gross: S12,fM). Rating: 126%.
"EAST IS WEST" (Univ.)
RKO ORPHEUM— (1,700) 25c-50c, 7 days. Other
attractions: Stage show. Gross: $12,500. Rating: 115%.
"ONCE A GENTLEMAN" (Sono)
HAMRICK'S MUSIC BOX— (1,835) new price, 25c40c, 7 days. Other attractions: Serial, "Indians are Coming," Vitaphone Acts, news. Gross: $10,200. Rating: 105%.
"WHOOPEE" (U.A.)
FOX UNITED ARTISTS— (945) 25c-60c, 7 days. Other attractions: Hollywood Varieties, news. Held over second week good results. Gross: $9,800. Rating: 98%.
Boy Friend" (Paramount comedy). Gross: $4,160.
Rating: 52%.
"HUNTING TIGERS IN INDIA" (Talk. Pic. Epics)
LITTLE— (267) 35c-50c, 6 days. Other attractions: "Anywhere by Air" (Vituagraphic), Laurel and Hatdy in "The Hoosegow" (M-G-M comedy). Gross: $1,000. Rating: 100%.
"ONCE A GENTLEMAN" (Sono-Art)
PALACE— (2,046) 25c-60c, 6 days. Other attractions: Stage show, "Chop Suey" (Educational Terrytoon), "Grandma's Girl" (Educational-Mack Sennett comedy). Gross: S5.850. Rating: 65%.
"FOR THE LOVE OF LIL" (Col.)
RIVOLI— (1,982) 25c-50c, 6 days, starting Saturday. Other attractions: "Gliding" (Grantland Rice Sportlight). "Circus Capers" (Aesop's Fable), "One Nutty Night" (comedy), news. Gross: $4,800. Rating: 60%. "CZAR OF BROADWAY" (Univ.)
HIPPODROME— (2.250) 20c-60c, 6 days, starting Saturday. Other attractions: Stage show, news, "The Indians Are Coming" (U. serial). Gross: $8,500. Rating: 85%.
"Wedding Night, 43 French Girls' Highs at Boston
Boston — With the general public again able to get into Boston and the theatres following the congestion of the week during the American Legion convention, all theatres did another big week's business. The holiday falling on Sunday brought midnight shows at the Metropolitan and Scollay Square theatres to help boost receipts.
"Her Wedding Night" at the Metropolitan, with a gross of $46,000 for a rating of 150%, and "Those Three French Girls" at Loew's State, with a gross of $30,000 and a rating of 150%, were the high spots for the week. "Whoopee" at Loew's Orpheum went across for $24,000 for 125% rating.
"Hell's Angels," now in its eighth week, grossed $11,000 for 100%. "Bright Lights" and "Her Man" at the two Keith houses grossed $20,000 and $25,500, respectively, for ratings of 110% and 115%.
Estimated takings :
"HER WEDDING NIGHT" (Paramount)
METROPOLITAN— (4,350) 25c-60c, 7 days. Other attractions: Publix revue, "Putt Putt"; Metropolitan grand orchestra, comedy, news. Special midnight show, preview of "Playboy of Paris" (Paramount). Gross: $46,000. Rating: 150%.
"BRIGHT LIGHTS" (First National) KEITH ALBEE— (2,500) 25e-60c. 7 days. Other attractions: Vaudeville. Sportlight, RKOlians, news. Gross: $20,000. Rating: 110%.
"HER MAN" (Pathe) KEITH MEMORIAL— (2,800) 30c-65c, 7 days. Other attractions: "Flying Feet" (Pathe), news. Gross: $25,500. Rating: 115%.
"THOSE THREE FRENCH GIRLS" (M-G-M) LOEW'S STATE— (3.700) 30c-50c, 7 days. Other attractions: Comedy, news. Gross: $30,000. Rating: 150%.
"WHOOPEE" (United Artists) LOEW'S ORPHEUM— (3,100) 25c-50c, 7 days. Other attractions: Vaudeville, news. Gross: $24,000. Rating: 125%.
"HELL'S ANGELS" (United Artists) TREMONT— (1,800) 50c-$2, 6 days. Other attractions: None. Gross: $11,000. Rating: 100%. (Seventh week.)
"THE SEA WOLF" (Fox) SCOLLAY SQUARE— (1,800) (25c-50c, 7 days. Other attractions: Vaudeville, comedy, news. Special midnight show Sunday. Gross: $16,500. Rating: 120%. "MONTE CARLO" (Paramount) OLYMPIA— (2,500) 25c-50c, 7 days. Other attractions: Comedy, cartoon, news. Gross: $15,000. Rating: 100%.
Critic Joins Universal
Kansas City — Jack Moffitt, film editor of The Kansas City Star, has been given a six months' leave of absence to go to the scenario department of Universal studios.
Carl Laemmle is said to have read several of Mofftt's reviews of pictures and requested the loan of The Star's critic for a period of six months.
Craffs New Contract
Hollywood — William James Craft's work in directing "Little Accident" and "See America Thirst" has won for him a fivevear contract from Universal.
Goetz in New York
Ben Goetz, Consolidated Film Industries head man on the Coast, is in New York on a visit.
Plans Butte Branch
Butte, Mont. — Tiffany is preparing to open a sub-branch here. It will be under supervision of the Salt Lake City exchange.