Motion Picture News (Oct-Dec 1930)

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82 M o t i o n Picture N c ; October 2 5, 1930 MANAGE Rf ROUND TACLt CLUD Karl Lindstaedt Let House in for Break On "Harvest Week" Karl Lindstaedt, manager of the Paramount Theatre in Austin, Minn., has earned for himself the title of being an "obliging" manager, with the result that his good-will stock in the town has shot sky-high. It happened because Lindstaedt's Anniversary Week and the local Harvest Festival Week fell on the same date. Being wise, he decided to tie his event in with the town celebration, much to the gratification of the merchants. The Festival Week was sponsored by the Advertising Club of Austin, who in turn appointed Lindstaedt chairman — giving him charge of the entire affair. The "Week" was advertised in seven out-of-town newspapers, corn stalks and special printed cards were used on all the lamp posts, a free pavement dance was given and a three-day style show was had at the Paramount Theatre. Over $400 was collected from the merchants to defray the expenses of the Festival Week. And inasmuch as this was the first time an amount of money of this proportion had been collected from merchants on an affair of this kind, it was quite a feather in Manager Lindstaedt's cap. Prizes were offered to farmers bringing in the largest family, biggest stalk of corn, biggest potato, biggest stalk of celery, oldest car, family that traveled the farthest, etc. With something doing every day and evening during the six days, Lindstaedt figured by having lots of people in the city he would get his proportionate share of the business at the Paramount. Consequently, he dressed his lobby accordingly for the three pictures he presented during the week. A stunt that got lots of attention was the posting of nine autographed photos of Paramount stars in the lobby. These same stars also sent congratulatory telegrams regarding the Festival Week and they were placed underneath their photos — all of which made a good attention-getter. The theatre played to excellent business all during the week, and Lindstaedt was more than satisfied. Listen, Karl ! Let's have some more dope on you. Send us in a photo of yourself so that we can give you a regular introduction. Oke? Cut-Out in a Local Park Was Latest Smart Achievement It took plenty of drag for Hugh Smart to secure permission to pull the knockout stunt he used recently on "All Quiet" when it played the ^_^^^^_^^^__^___^ Montgomery Theatre in Spartanburg, S. C. As the photo will show you, he placed a huge cut-out in a centrally located park in the business district, at the base of a statue. And one of them looked so good, that he decided to stick another in the park as well, which, accordingly, was done. This gag proved to be a big one for his box-office and will probably prove a good break for you, too, if you care to use it. Proposition your park authorities if you have something that will be of mutual benefit. A tie-up was arranged with a drug store and soda fountain whereby persons visiting the Montgomery during the presentation of "All Quiet" would receive tickets which would entitle bearer to two drinks for the price of one. The drug store advertised it in the paper playins; up the picture, theatre and playdates. The store also paid for the tickets which carried the theatre's ad on the coming attraction. These activities form a great part of the work turned out weekly by Smart and, as he is one of our active contributors, we know that we will have some more of them to present in the future issues of the Club pages where thousands of other showmen find the ideas which are making their jobs really worth while. It's the spirit of the organization, let's keep it up. Managers' Round Table Club Section A publication within a publication devoted exclusively to the interests of the ♦ ♦HOUSE MANAGER ♦♦ and all others participating in theatre management, exploitation, publicity and advertising. The Industry's Clearing House For Ideas! A GOLD MINE OF VALUABLE "DOPE" EVERY WEEK FOR THE LIVE-WIRE SHOWMAN WHO SEEKS TO GET AHEAD IN A BUSINESS WHERE "YOU HAVE TO GO LIKE HELL TO STAY WHERE YOU ARE" And our slogan is typical of our organization: "AH For One And One For All >>