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FASCINATION OF CINEMATOGRAPHY
duction. Here is another avenue for the disposal of the product. One of the greatest problems in connection with the demonstration of large and not easily portable pieces of machinery has been that the customer could not see these machines in operation. Today the manufacturer's salesman can carry a portable projection machine, less heavy and cumbersome than a well-packed suit-case, with a reel or reels of film, with which he can demonstrate upon the walls of his customer's office all of the possibilities of which the machine is capable, with far greater brevity, and often, with greater clarity than he could demonstrate the actual machine in operation. By means of close-up views, enlargements, and animated diagrams, he can show details and features that could not be demonstrated even by the operation of the machine itself.
For the production of pictures of this kind, thousands of camera and laboratory and technical workers must be trained. Authors of industrial scenarios, directors, who understand the intricacies of complicated machinery and of industrial and manufacturing processes ; camera operators, who can photograph the things which the directors wish to show ; title writers and film editors for placing the photographer's scenes in logical and interesting continuity ; laboratory workers to turn out prints of the highest photographic quality, tinted and toned in attractive colors ; all are needed for this rapidly growing industry.
The film reporter, gathering the topical news of the day with his motion picture camera, lives a strenuous but intensely interesting life. He must be ready at a moment's notice to take his grip and motion picture outfit and travel to any point on the globe to feed the insatiable appetite of the news-loving public for minute details of the latest event. In the larger cities, the big theatres are slow indeed, if they do not throw upon the screen on the same day that it happens, any event of importance taking place within two or three hours' ride of the city.
Besides the news events, thousands of short subjects of more general interest have brought the Animated Screen Magazine into existence. In the same way that the animated newspaper satisfies the curiositv of the public for the latest news, the screen magazine treats all the latest topics of the day in much the same manner as the popular magazine. It has this advantage over the magazine, compelled to confine itself to cold type and still pictures ;
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