The motion picture projectionist (Oct 1927-Sept 1928)

Record Details:

Title:
The motion picture projectionist
Date:
Oct 1927-Sept 1928
Publisher:
New York : Craft Publications Company
Volume:
The motion picture projectionist (Oct 1927-Sept 1928)
Leaf #:
0007
Language:
English
Collection:
Technical Journals
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
December 02, 2023
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¥ October, 1927 The Motion Picture Projectionist The Audience Sees Only The Screen! THE LIGHT IS THE SOUL OF THE SCREEN NOT the most beautiful architecture, not the most gorgeous Persian rugs, stained glass windows or even the softest chairs will compensate for poor projection. Once the patrons are seated they forget everything but the screen. If the light is poor or defective, it tires their eyes, makes their brains weary and sends them out dissatisfied, perhaps never to come back. Super-Morelite Reflector Arc Lamps are the best. We can prove it! If your dealer docs not sell them There's A Reason! Call or write and Ask Us Why! Demand a competitive test of any Reflector ArcLamp with the SUPERMORELITE in your own theatre. Thousands of Morelites in thousands of theatres are rendering eminently satisfactory service. THE SUPER-MORELITE, OUR LATEST MODEL Passed by the Board of National Fire Underwriters The "SUPER-MORELITE" is equipped with: 1— Special 8lA inch REFLECTOR, designed to give a MAXIMUM LIGHT, uniformly distributed on the screen, with smallest possible current consumption. 2-Dependable AUTOMATIC ARC-CONTROLLER which functions properly at all times. 3 — STEREOPTICON attachment of simple construction and operation, gathering all light rays possible from the Reflector and producing a PERFECT Slide. 4 — AMMETER mounted in rear of Lamphouse indicating Amperage used by each Lamp continuously. 5— PILOT-LIGHT and MANY other WONDERFUL features. All "MORELITES" save their cost after a few months' use. Try "SUPERMORELITES" without expense or risk. Our claims are the strongest made for any lamp of this kind. You may test them without obligation. Manufactured and Guaranteed by Morelite Company, inc. Pioneer Makers of Reflector Arc Lamps in America 600 WEST 57th STREET NEW YORK CITY, N. Y.