The motion picture projectionist (Nov 1931-Jan 1933)

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January, 1932 MOTION PICTURE PROJECTIONIST Leadership is Progress N IATIONAL Projector Carbons hold recognized leadership for all types of projection equipment. Leadership is achieved and maintained only through progress. The Motion Picture Industry has attained its high rank in the business world as a result of steady progress . . . Improved quality of direction and photography . . . Larger and more beautiful theatres . . . Higher standards of service . . . Sound . . . Color . . . Better screen illumination. The march of PROGRESS. National Projector Carbons keep pace with the progress of the industry. Backed by splendid research and manufacturing facilities, they meet or anticipate each new demand. The new National S R A Carbons and Pre-Cratered High Intensity Carbons are recent improvements making possible better projection and steadier screen illumination. Use National Projector Carbons in your theatre. You will find the steady brilliance of screen illumination pleasing to your audiences and a source of increased patronage. NATIONAL PROJECTOR CARBONS . . . Sold exclusively through distributors and dealers. National Carbon Company will gladly cooperate with the producer, exhibitor, machine manufacturer or projectionist on any problem involving light. NATIONAL CARBON COMPANY, INC Carbon Sales Division ' Cleveland, Ohio Unit of Union Carbide \ i IJJ and Carbon Corporation Branch Sales Offices: New York Pittsburgh Chicago San Francisco