Motion pictures for instruction (1926)

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4 MOTION PICTURES FOR INSTRUCTION since ceased to be a descriptive term for the typical productions of that excellent company. The name has been a thorn in the flesh of the non-theatrical world for several years. We should think it would be similarly annoying to theatrical exhibitors, and especially to their audiences at seeing these pleasant absurdities on the screen bearing the familiar legend — EDUCATIONAL PICTURES "The Spice of the Program" All "Edueationals," in the accepted meaning of the term, suffer from this burlesque — and the whole field is kept busy explaining to disappointed schools and churches the unfortunate implications of the name. The Educational Film Exchanges, Inc. should either change their name or their product. In practice, things are named from their dominant purpose or use. It is obvious that nearly every theatrical motion picture will convey information of some sort about life and customs, but we do not, therefore, call a Mae Murray film educational. Those films should be included in the term "Educational," that are predominantly educational. "Nanook of the North," a theatrical film, is nevertheless one of the best of the educationals ; most scenics and industrials might be permitted to bear the label. These can properly be called "general educationals." Where the educational film is designed for purely instructional purposes and is made by educators for educators, the term "classroom film" or "text film" has been suggested. The word "text," however, is not to be understood as implying that the film is designed to take the place of a textbook, but only as an illustration to the textbook — a moving picture supplement to the text. Neither the textbook nor the text film is of much value