Motion Picture Story Magazine (Aug 1911-Jan 1912)

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HE Motion Picture has become the crusader of the twentieth century. Its only weapons are interest and enlightenment, and they are rapidly eradicating evils which no other human agent can reach. Beformers acknowledge that the Moving Picture theater plays a most import-ant part in forming the ideas and tastes of the people. It reaches a class of city inhabitants that neither the church, the lecture hall, nor the newspapers can scarcely interest. The new crusader is becoming more powerful every year. Out in the Philippines the Motion Picture has vanquished ignorance and barbarism among the wild tribes of those islands, and has become a most efficient aid to the processes of modern civilization. The natives have watched, with awe and fascination, the moving film, which has told them in silent language to alter the unspeakable conditions and inhuman customs to which they have adhered from time immemorial. There have been fewer murders since the Motion Picture made its crusade than ever before. Civilizing strange peoples has become a simple task. It is officially used by the army of the United States for this purpose in Far Eastern colonies of this great republic. The most significant application of the Motion Picture to the assistance of good movements for the benefit of the people was shown during the preparation made for a "safe and sane" celebration of the recent Fourth of July. One of the film companies helped champion the agitation by producing a film which was an effective weapon for attacking the barbarous customs of the oldfashioned celebration. This pictured the horrors and dangers resulting from adhering to precedent in the use of explosives, merely for the noise which they produce. This was all done in an interesting way, presenting not aloue a delightful love story, but also a vivid reproduction of the enjoyable features of a " celebration of Independence Day that is both gloriously and sanely observed. This, however, was not venturing into an untried field, for many films have been flashed before the Motion Picture screen which have social uplift for their theme. The evils and inhumanity of man toward man, in certain kinds of employment, have made excellent subjects for virile Photoplays, and film-producers recognize that there are both profit and public approval to be gained from this policy. Indeed, the Motion Picture of the future will co-operate with the social worker, as it is now doing with the educator, and in this the invention will have one of its most benign fields. Child labor, the dangers of the sweatshop, the effects of impure milk, the action of bacteria on food, and countless other evils of modern life, have been pointed out to the uneducated as no other device ever invented has been able, or will be able, to do. There have been a few ministers of the church who have realized the power and popularity of the new crusader, and who purpose making use of it in the near future. Because the Motion Picture, carefully selected, will tell to the eye moral truths, with vigor of illustration and with an eloquence 85