Motion Picture Story Magazine (Aug 1911-Jan 1912)

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128 MUSINGS OF "THE PHOTOPLAY PHILOSOPHER" As near as we can compute, there are about 100,000 readers of this magazine who did not formerly attend the Motion Picture theaters. The natural presumption is that these readers buy this magazine because of its excellent fiction and unsurpassed illustrations. These readers buy the magazine from the news dealers, who are supplied by the American News Company. It has been proved hundreds of times that many of these readers finally become interested in Motion Pictures by reading the magazine, and, prompted by a desire to see the characters move, these readers are attracted to the Photoplay Houses. That is one reason why the proprietors of the theaters take such an interest in this magazine. Another reason is that their patrons demand the magazine. All up-to-date exhibitors now display the magazine in the lobbies of their theaters, and many send boys thru the house offering it for sale. Brain and brawn have won man his victories, love and loveliness have won woman hers. God made one sex strong, and the other sex weak. The greater work He assigned to the weaker sex, and it is a work that cannot be shifted to the stronger. Tell me, oh ye women who are nightly filling our halls, who are parading the streets, who are holding political meetings, who are campaigning from the tail-end of carts, who are traveling from City Hall to Capitol petitioning "Votes for Women," tell me (if all women join you) who is going to rear our young and keep the fire on the hearth burning brightly? Before granting suffrage to the ladies, let us first make sure that we are not imposing a burden upon the many at the request of a few. What word shall we use instead of audience f At the regular theater, and at the opera and meeting house,, we speak of the audience being large, or attentive or enthusiastic. But audience means an assembly of hearers. At the Motion Picture theaters, we go to see, not to hear. Audience comes from the Latin audio, auditum, meaning to hear. What word may we properly use? Shall it be assembly, spectators, observers, seers, patrons, lookers, beholders, lookers-on, or what ? A man was recently arrested on Broadway, New York, for throwing money to the poor. New York is a wonderful city. If you throw money to the poor you are a lunatic; if you take money from the poor, you are a financier. C There are now films to be had on such subjects as Agriculture, Milk, Poultry, Mining, Cotton, Wool, Water, Surgery, Microscopy, Botany, Silk, Gardening, Machinery, Uses of Bamboo, Coal, Carpentry, Fish, historical subjects, and almost every conceivable industry, art and science. A boy or girl who has thoroly learnt how to read and write can almost complete his education at a Motion Picture theater that shows all the educational films, and it could be done in a few months, with the assistance of a competent instructor, and in conjunction with text books. Educating our boys and girls in this way would be combining work with pleasure. If you have something to say, say it ; if you are wrong, you should know it j if you are right, the world should know it.