Motion Picture Theater Management (1927)

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PREFACE HE first book in a new field will attract a variety of readers. In the domain of the motion picture industry, no writer has hitherto attempted a complete presentation of the special matter of operation. This volume therefore is planned to reach the widest possible audience by considering one group of facts from a composite point of view. The general public will find the style direct and untechnical. Business men in non-related walks of commerce will be served by the economy of statement. For to those who intend to enter the profession, there is a wealth of detail clarified by a strict organization. Teachers of the new courses that are being held in universities and technical schools are hereby offered a text for assignment or reference. Theater managers may profit, surely, by reading in fixed print the summary of their own experiences and other people's ideas. There is a wealth of exhibits and illustrations which make the theme concrete and which should appeal to all. When I speak of the motion picture as something new, I am not unmindful of the fact that it has already had a history of one generation. In thirty years thousands of ventures have had ample time to accumulate and exchange a vast fund of knowledge. The brevity of time has been matched by the strides of progress. In other words, we have arrived at a definite stage in our work. Looking backward, we discern certain unmistakable classifications, in various directions. No one has yet gathered these into one group under one cover. Hence this book. The general public has evinced so close an interest in the production of photoplays, that I dare hope they will wish to learn more concerning the theaters they attend. As every one knows, the cinema is in existence and is still very much growing. I feel sure that those who have been patrons will be curious enough to spend a few hours acquiring a fuller notion V