Motion Picture Theater Management (1927)

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X CONTENTS PART V: Finance CHAPTEB PAGE XIX. Financing the Motion Picture Industry . . . . 185 XX. Budgets . .192 XXI. Methods of Accounting Control 200 XXII. Purchasing and Inventory . . . . . .213 XXIII. Insurance . . . . . . .... 223 PART VI: Auxiliary and Contributive Elements XXIV. Expert Advice . . . . : ; , -237 XXV. Advertising 24.2 XXVI. The Show Window of the Theater s 6 .. .258 XXVII. Color and Lighting 268 XXVIII. Music ....... ; . 278 XXIX. Special Films: Short Subjects; Road Shows . . . 288 XXX. Stage Presentations 296 XXXI. Refrigeration Systems and Other Mechanical Aids . 304 XXXII. Law Pertaining to Theaters 317 XXXIII. The Public: Good Will and Ethics . . .325 PART VII: Conclusion XXXIV. The Paramount Theatre and Building . . . -333 XXXV. Review and Forecast 345 Index .......... 361