We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
THE OBJECT OF THE BOOK
IT
"The Big Parade" speak with a voice that is truly the voice of a great country and appeal with equal success in Europe and in the United States. William Fox's production, "Seventh Heaven," and First National's "The Patent Leather Kid" are other offerings of the same splendid character. Such productions not only entertain, but stimulate all that is finest and best in human character, and are thus comparable with the loftiest in literature. In comparison, moreover, with the drama of the stage, the drama of the screen has infinitely greater flexibility and range. It is not limited to the artificial devices of the theater. It literally has the whole world for its stage. It actually speaks a universal language. It takes people all around the world; into the laboratories of science, into botanical gardens, into the White House, down into the bowels of the earth and the secrets of the ocean. Recently the New York World said: "From Singapore to Savannah the screen has become one of the greatest agencies in the diversion and instruction of mankind."
These references to the progress and the merits of motion pictures are made only to emphasize the hold of the theater that exhibits them among the people everywhere. To-day such theaters are in simple fact the only places of entertainment to large and increasing numbers. Since that is the case, their proper operation is of vital importance. It is important, as we have seen, economically. The newspapers and the lighting companies are but two of the many local contributive enterprises. Nationally, over two hundred thousand miles of film are utilized each year. More than five million pounds of cotton and one hundred sixty tons of silver bullion contribute to this single output. An institution that employs from twenty to two hundred persons in each theater, and that draws its equipment from business houses of numerous and varied interests, requires administration second in importance to none.
Theater operation has consequently come to be recognized as a profession of exceptional merit and usefulness, and a high type of young man is being attracted to the ranks. In addition, the industry itself is aware of new needs and standards, so that an effort is being made to provide the recruits