Motion Picture Theater Management (1927)

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20 MOTION PICTURE THEATER MANAGEMENT closely to such theaters. It is believed, however, that the underlying principles should be applicable, with equal point, to any type of theater operated, no matter how small. Perhaps the local manager will profit from an opportunity to view the whole field in the large; or the small unit may be impelled to grow after the model of the greater. At any rate, the principles set forth should serve the individual operator with the basis of comparison and check in black and white; and since any type of theater that depends upon the public for support has much in common with any other type, the author hopes that his words may be of some service outside his own domain of motion picture theater operation.