Motion Picture Theater Management (1927)

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THE INDUSTRY AND THE THEATER 25 progress for American motion pictures throughout the world, and make a new era for the industry. Such pictures will find added favor with the people of foreign countries, when the best artists and directors are brought to them through the highly-developed American technique. No foreign motion picture producing company can attract to itself artists, directors, or technicians in competition with America, whose resources and markets are without limit. Already, several important producers have taken definite steps in this direction, and have brought into their production organization directors, artists, and technicians who have achieved success abroad. There are, as well, foreign writers of importance, who will have at their disposal the highly-developed facilities of the foremost American producer. Such cooperative enterprise can meet with no less than world-wide favor. The international appeal of American-made pictures can be better understood when it is realized that screen actors that appear in American films are recruited from all parts of the world. Mr. Will H. Hays recently made a survey of important actors, directors, and camera men in Hollywood. He found that 60 were Englishmen, 26 Canadians, 16 Russians, 23 Germans, 12 French, 10 Austrians, 11 Swedes, 7 Italians, 6 Hungarians, 4 Japanese, 3 Mexicans, 3 Danes. Others came from India, the Argentine, China, Roumania, Brazil, Poland. The laboratory where positive prints are made from the negative is operated in conjunction with the production department. Large companies administer their own laboratories. Approximately 150 prints are made of each feature picture. These are divided among the exchange centers, from which the theaters are served. Two negative prints of each picture are made on different cameras; one is retained for national distribution; while the other is sent abroad for the European market, where the positive prints are made. Translators make titles for each country in which the picture is to be shown. DISTRIBUTION The distribution machinery of the motion picture has been developed to a high degree. Distribution means the renting of