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30 MOTION PICTURE THEATER MANAGEMENT
number of types are recognized; and while their function is the same anywhere, and their needs different everywhere, they are found to group themselves naturally according to broad similarities determined by experience.
The better sort of theater, for example, is known as the "De Luxe First Run," a title which indicates a richness of display, a priority in the showing of recent pictures, and, of course, a great income. This kind of house caters to the pleasure of an entire metropolis. Accordingly, it is situated in some central district, such as the main business or shopping zone. On its program will be found a feature, which consists of five to seven reels of a thousand feet of film each; a number of short subjects, generally comprising a one or two-reel comedy, and a news weekly ; or sometimes a travel scenic or other novelty subject. In larger cities, there may be also one or more of the following stage presentations : a revue, a prologue inspired by the feature, a dance divertissement, soloists, or some number specially produced by the management. Frequently, well-known actors or actresses appear before the patrons of a De Luxe Theater.
"Neighborhood Theaters" are located in residential sections, and are thus to be distinguished from the first type. They may seat three or four hundred, and be of simple design; or they may vie with the finest class of downtown institution. The size and magnificence are determined by the size and character of the surrounding population. Such theaters usually play motion pictures after the first showing of the more centrally located nouses, and are therefore distinguished from them by the name "second run." The type of program, otherwise, is practically the same as that of the De Luxe, except that in smaller and smaller communities the auxiliary elements are fewer and less elaborate. For instance, the full-sized symphony orchestra dwindles by degrees to a solo organist as we go down the ranks; and the elaborate changes of scenery are in some places reduced to one permanent stage design, and in most are not to be found at all. Yet in cities of great size the neighborhood theater may present a program in every way as