Motion Picture Theater Management (1927)

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34 MOTION PICTURE THEATER MANAGEMENT only on actual practice. In general and in detail they are intended as a practical guide. Yet they will be something less than most effective to that manager who, armed with theory to the last footnote, has never learned that he is the director of a business enterprise that ministers to a great, insistent want by providing the product of a vast and growing industry. That is the place of the moving picture theater.