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MANAGEMENT AND THE PUBLIC 43
periodic. Yet these are not enough. A valuable aid to theater management is the weekly or bi-weekly meeting of department heads, not only for discussion, but for inter-department adjustments, and for the excellent effect on esprit de corps. Department heads are made to feel that they are important parts of the organization and have a voice in its management. Furthermore, the manager finds splendid opportunity to disseminate the ideals and policies of the company, to inject his morale into the minds and hearts of those who carry the message to their subordinates for the winning of the public by the reflection of a high and human standard.
The maintenance of strict discipline among all employees is an extremely important factor in guaranteeing proper service. The manager must see to it that department heads maintain such discipline by supervising their immediate staffs closely and by pointing out any infraction of the established rules. The heads must maintain their superiority, neither permitting familiarities nor indulging in favoritism. The best discipline is one that is not noticeable, but that nevertheless exists. The operation of a theater can be compared with that of a ship, where every member of the crew, from bridge to engine room, knows his place and does his duty.
And the manager, of course, is the captain — the brains, the will, and the law. In the ultimate reckoning, anything that goes wrong in the theater has gone wrong in his theater, in him. A false direction in publicity may be the error of the advertising manager, but it nevertheless comes home to roost in the executive office. Unreliable accounting hits the manager harder than the cashier. Shabby service loses custom, not only for the doorman or the usher, but for the theater and the man who directs it.
In devoting a chapter of this part of the book to the manager as an individual, the author wishes to stress, not merely the obvious fact that the manager is the most important element in the theater, but that he is the heart of it, pumping vitality into the farthest and minutest tissue of its being. This view should be kept in mind by the reader as he goes along. There will be pages seemingly devoted to details of accounting,