Motion Picture Theater Management (1927)

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330 MOTION PICTURE THEATER MANAGEMENT will seek to give it full enough swing to enrich his own life as nature urges. And such a man, moved at times with a sane love of his fellow men, needs no urgence to ethics, no light to good will. He will develop the one in his daily acts; he will draw the other as the North Star holds the trembling needle of the magnet steadily in a line that points always one way. It may be said that a man like this is born, that he is not made ; that no human power, including his own, can change the constitution of personality. My own answer is that there is no man who in some measure does not match the description. There is no mortal without some degree of group feeling in his bosom. If anything, kindliness is more universal than brains; and if the potentialities of the latter may be matured to greater richness, why, so can the better emotions be mellowed by willingness and self -study and effort and time. If it is possible for people who are inimical at first, to become friends after a while, then it is possible for a hard-headed business man to become fond of those who contribute to his success. Let him regard them earnestly, see their merits, understand their hungers, and he will come to a wish, in the end, to serve them because he likes them. He will be as loyal to them as they are to him. However, whether from impulse, or from calculation, or from both, he must never cease to study and to cater to them. In them he finds the occasion of his existence as a business man, his prosperity as a man among his fellows. Their needs are his, their preferences must be his, their instincts must be his responsibility to unearth, examine, gratify, direct. From them he can learn much negatively and positively, directly and indirectly. They can be his soundest advisors, his surest, though his least vocal guides. He can never learn too much from them, never enough. If he lived one hundred years, the babes of the newest generation could lesson him still. They — the people — are the basis of his industry. And if he is wise — and if he is big-hearted — let him "keep his ear to the ground !"