Motion Picture Theater Management (1927)

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336 MOTION PICTURE THEATER MANAGEMENT out in its magnificent simplicity. In fact, because of the absence of signs, it becomes all the more prominent. Bronze frames on both sides of the theater entrance for announcements may be lighted in three colors, working on dimmers if necessary. Different colors are used to emphasize the art posters. The box office of bronze is in the center of the door-ways, and two additional box offices in the ticket lobby make possible the handling of large crowds. As you enter through the front door, you are faced by a semicircular colonnade of strikingly veined marble columns, supported on a black and gold marble base. This marble base is approximately one story in height, and above this is a hemispherical dome of gold, the top of which is fifty feet above the floor. The opposite side of this room is formed by a tremendous glass window opening to the street. . A gorgeous bronze and crystal chandelier hangs from the center of the highly ornamented dome, and is supplemented by smaller chandeliers between the columns and brackets of similar design. In daytime this lobby is bright with sunlight; while at night, passers-by on Times Square are attracted by the brilliancy of the lighted room as seen through the giant pane. Color is added by the hangings between the columns and at the window. Passing through the entrance doors, one finds oneself in the Hall of Nations. From this a stairway of marble and bronze leads to the upper floors. On the opposite side of the room there is laid in the wall a collection of stones from various parts of the world, thirty-seven in all, which were collected through the Foreign division department of the Paramount Corporation. Each of these stones has a special significance. In many cases they were officially presented by the Governments of the foreign countries. The story of each stone is told in an interesting manner by means of bronze tablets and descriptions. The stones themselves are particularly significant because of the evidence they show of the interest which the erection of this building created in foreign countries, and especially among the employees of Paramount Famous Lasky Corporation in far-off lands. In this Hall is located the Information Bureau, a new feature in theater operation. It is