Motion Picture Theater Management (1927)

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358 MOTION PICTURE THEATER MANAGEMENT For historical references, motion pictures in the future will be of even greater value than were still photographs of the past. That this is recognized, is clearly shown through the request recently made by Mr. Will H. Hays to President Coolidge, that twenty vaults of the proposed Archives Building be set aside for the storage of films that may be of historical value. It would take a bold man to predict with confidence what development will take place in the coming generation. If the next thirty years of the art shows the same progress as the first thirty years, its strides will be enormous. The real developments, like the industry itself, are in their infancy; and the future is all the more fascinating because of the tremendous possibilities. But why should I gaze into the crystal alone? Surely the reader need not urge unduly the gift of prophecy we all share in visioning the perspective ahead. If he is turning these pages in curiosity only, and not for any professional reason, he nevertheless has been a patron and an observer. He can sit back in his chair, close his eyes, and conjure up fantasies remarkable in the foreview, but no less possible than the miracles that are already everybody's facts. If he is the special student, fitting himself for some high role in the march of our progress, he can pace his room and dream the dreams which, next year perhaps, he will be shaping into reality in some locale of his generalship. If he be already an exhibitor, he has probably no need of my suggestion that here is a moment for planning and budgeting the development which has been stirring in the back of his mind for the past six months. Patron, initiate, veteran — he has his potentiality to aid, his opportunity to share, in the inevitable advance. Over the roadways of the world, the towers of the new thing look down amicably on life, or ahead, dreamily, at the future. Their eyes are young, and see clearly. They know that man's progress lies not in the Babel, not in the race, but in the lifting. With all due respect to those who may believe me vainglorious, I point to the fact, the picture, of the Paramount Building, raising its globe high above the heads of com