Motion Picture Theater Management (1927)

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Accounting, 49, 164-166, 200, 214, 220, 222 Advertising, 92, 242-257 bill posting, 249-250 budget, 248, 255-256 campaigns, 26, 177 classifications, 243 color in, 274-275 Covered Wagon, 254 department, 46, 48, 177 direct mail, 252 exploitation, 250-252 good-will campaign, 255 lighting effects, 251, 275 lobby, 262 newspaper, 247-249 publicity, 243-249 screen, 252 stage presentations, 299 table of average expenditure, 256 trailers, 145, 255 musical instruments in, 287 Advice, expert, 237-241 varieties available, 239-241 Albee, E. F„ 186 Albee Theatre, E. F., 265 Alexanderson, Dr. E. F. W., 340 American Federation of Musicians, 178 American Iron and Steel Institute, 202 American Telephone and Telegraph Company, 341 Ash, Paul, 301 Audit Bureau of Circulation, 249 Auditing, 48, 164-166 Automatic draughts, 313 Balaban & Katz Theatres, 242, 265, 299 specimen institutional advertising, 246 Bankers' Magazine, The, 190 Beau Geste, 294, 339 Beethoven, Ludwig van, 278 Belasco, David, 268 Belasco Theatre, 268 Ben Hur, 292, 294, 295, 339 Bernhardt, Sarah, 249 Biche au Bois, La, 249 Big Parade, The, 16, 24, 292, 294, 339 Birkenhead organ, 285 Birth of a Nation, The, 16, 24, 269, 292, 294, 295 Boone, Daniel, 77 Building, equipment, 96-103 theater, 87, 113-115 Bureau of Business Research, Harvard University, 202 Burgess, George K., 345 Butler, Nicholas Murray, 344 Caesar, Julius, 175 California Theatre, graphic chart, 211 Chaplin, Charlie, 289 Cheret, Jules, 249 Color, and lighting, 268-277 photography, 337 Columbia University, 344 Conferences, staff, 170-176 Counterweight rigging system, 315 Covered Wagon, The, 16, 24, 244, 251, 254, 275, 281, 292, 294, 295, 339 Culver City, Calif., 188 Davis, Harry, 296 Definition of terms, 301-303 DeMille, Cecil B., 340 Department of Commerce, 241 Distribution, 25-29, 188-189 Dubois, Cardinal, 16 Edison, Thomas A., 15, 331 Electricity, 157-163 daylight hours chart, 162 meter charts, 158, 159 Engineering, 49 Exhibition, 188, 190 Eastman, George, 279 Eastman Conservatory, 282 Eastman Research Laboratories, 339 Eastman School of Music, 279 Eastman Theatre, 282 Fagade architecture, 258-267 Fanchon and Marco Revues, 300 361