Motography (Jan-Jun 1917)

May 19, 1917. MOTOGRAPHY 1033 Exposition to Double Last Year's Show EXHIBITORS ELECT DELEGATES TO BIG CHICAGO SHOW JULY 14 TO 22 THE authorities on the coming Motion Picture Exposition and Convention in July state that this year's show will be more than twice as large as last year's show. The 1917 event will be held, as is now well-known to the trade, in the big Coliseum in Chicago, July 14 to 22, inclusive. Last year's exposition yielded a gross income of $51,000. Exposition Director Ludwig Schindler is confident that the gross of this vear's show will run well above $100,000. $15,000 in Contracts Received The hustlinsr manager of the seventh National Exposition and Convention is again stirring up all sorts of activities in the Windy City, following his strenuous two weeks' work in New York. He brought back contracts representing $15,000 worth of space and reservations for $10,000 more, which the exposition directors can depend upon with absolute certainty. The following contracts for space in the Coliseum have all been approved and locations of the various booths assigned and confirmed : Motography, Exhibitors Trade Review, Goldwyn Pictures Corporation, Moving Picture World, Typhoon Fan Company, National Carbon Company, Pathe, World Film Corporation, Enterprise Optical Company, Fox Film Corporation, Amusements, Universal Film Corporation, Westinghouse Electric Company, Motion Picture News, Selznick Pictures Corporation, Morning Telegraph, Cahill-Igoe Company, Exhibitors' Herald. Practically all of the arrangements have been completed for a big style show at the exposition in connection with the extensive vaudeville performance. The latter will occur twice each night and will be in charge of Hamilton Coleman, the dramatic coach and wellknown exploiter of Chicago's La Salle Theater. According to the present plans there will be twenty attractive young women used at the style show as fashion models. These will appear in a separate performance each evening. Exhibitors' Leagues Elect Delegates Branches of the Motion Picture League of America in several different states have notified the exposition directors and Motography that they have already elected delegates to the coming convention. W. J. Sweeney, national secretary, who attended the recent convention at Minneapolis, has stated to Motography that there will be a big delegation of exhibitors and film men from Minneapolis and the Northwest. "The exhibitors up there are very enthusiastic over the big show in Chicago," said Mr. Sweeney, "and we can be sure that they will swarm down here in large numbers and will make themselves heard, both on the floor of the convention and in the general exposition activities." New Exposition Headquarters The exposition and convention committee are now well established in the new headquarters at 1416 Masonic Temple. These are the headquarters of the Chicago branch of the Motion Picture Exhibitors' League of America. These quarters are very roomy and will enable the various committees to transact the business of the big exposition with dispatch. All inquiries regarding space should be sent to this address. The exposition committee has placed an order for five thousand poster stamps well designed and finished in two colors. These will be used on all mail and parcels of the various branches of the industry. The exposition committee will be glad to supply these stamps to anyone who may care to use them. Send your request for these to Ludwig Schindler, exposition manager, 1416 Masonic Temple, Chicago. Secure some now and use them on all your mail. Needless to say every exhibitor and film man in the United States is personally and cordially invited to attend the coming show, which will without doubt be the greatest event of its kind ever held, not only by the picture industry but by any of the industries of the United States. Make your plans now to be in Chicago, at least part of the time, between July 14 and 22. You will be enabled to aid in making film history, in deciding important legislation and will take part in festivities which you will long remember. "Betty Be Good" "Betty Be Good" will be Jackie Saunders' next star production for Mutual. The production is under way at the Horkheimer-Mutual studio, Long Beach, California. Arthur Shirley plays opposite Miss Saunders. Captain Leslie T. Peacocke appears in the role of her father. Jackie plays the role of a millionaire's daughter. Tiring of her life of luxury, she decides to leave home. She drives through a giant facsimile telegram, nine by twelve feet, to avoid meeting her father and emerges in a barnyard, where her life as a runaway begins. Mutuals Popular in "Los" Six motion picture houses in Los Angeles were showing six different Mutual features for the week of April 16. "The Gentle Intruder," with Mary Miles Minter, at Tally's; "The Cure," with Charlie Chaplin, at the Garrick; "Dulcie's Adventure," with Mary Miles Minter, at the Liberty; "Innocence of Lizette," with Mary Miles Minter, at the Iris ; "A Dream or Two Ago," with Mary Miles Minter, at the Laughlin ; "Beloved Rogues," with Kolb and Dill, at the Academy, and "Shorty Turns Wild Man," with Shorty Hamilton, at the Liberty. Universal on the Way With "The Phantom's Secret," a Butterfly, fivereel feature of mystery and romance at its head, the program of the Universal Film Manufacturing Company, for the week of May 14, offers an unusually strong bill for the exhibitor. The story has to do with the most dreaded and notorious crook in Paris, known to the police of two continents as "The Phantom," and whose ramifications carry him into many tight situations, and who in the solution of them resorts to underworld strategy of the most interesting sorts. "To Oblige a Vampire," a Nestor Comedy featuring Eddie Lyons and Lee Moran, will also be released on May 14.