Motography (Jan-Jun 1918)

74 MOTOGRAPHY Vol. XIX, No. 2. /. Warren Kerrigan in his first Paralta Play, "A Man's Man," and Bessie Barriscale, who is the star of Paralta's "Madame Who. Issues Attractive Press Book Paralta Exploits "Madam Who?" with Bessie Barriscale In Her First Play Under This Banner — Helpful to Exhibitors DARALTA PLAYS, INC., has issued an especially attractive press book for the exploitation of "Madam Who?" in which Bessie Barriscale will make her debut as a star in Paralta Plays in the immediate future. The cover, which is done in three colors, bears the well known Paralta border, together with a most attractive picture of the star in process work. Realizing the fact that practically all exhibitors throughout the country prefer to_ make up their own advertising copy, the stock advertisements have been omitted and in their place is a page devoted to catch lines to be used as an assistance in laying out display advertising copy. On the next pages are cuts of the billing paper and stock cuts to be used in newspapers and programs. Then follows a series of press stories arranged for the requirements of the theaters showing the production. In preparing these pages the fact has been taken into consideration that most of the newspapers throughout the country have a regular schedule for the handling of motion picture copy. In practically all of the towns today the papers run an advance notice of a coming production, then an extensive Sunday notice which appears the Sunday before the attraction is booked, followed by a mid-week reader usually printed on Wednesday or Thursday. In some of the smaller towns where the run of a picture is but for one or two days, the papers devote a certain section of the Sunday edition to photoplay news, and then run each day a column announcing the attractions showing on that day. On the final page of the book is printed music cues for the picture which insures the delivery of these cues to theaters. where heretofore exhibitors were compelled to rely on the shipping departments of the exchanges, who often omit the sending of cue sheets. New Leading Woman Harold Lockwood's leading woman in his forthcoming Metro wonder-play, "Broadway Bill," now in course of production under the direction of Fred J. Balshofer, who is also the author of the story, will be Martha Mansfield, Metro announces. Statuette Creator Admires Doll Pictures Jessie McCutcheon Raleigh Compliments Howard S. Moss On His Success in Animating Dolls for Screen Plays J ESSIE McCUTCHEON RALEIGH, creator of the famous "Good Fairy" statuette has arranged a visit to the Essanay studios to watch Howard S. Moss at work upon forthcoming animated doll pictures. "The idea of using dolls in motion pictures is most unique," wrote the sister of John T. McCutcheon, the famous cartoonist. "I was most interested in your creation and hope at some early time to meet you and hear the explanation of your achievement and ambitions along that line." Mr. Moss visited the artist in her Loop studio and spent some time in chatting over his ambitions with her. She had seen his first big doll feature, "The Dream Doll" and expressed wonder over its uncanny presentation of dolls living and acting as though they were really human. "The Dream Doll," an Essanay Perfection Picture, is playing to full houses all over, according to reports. Not only is it creating delight in the hearts of little children, but its novelty is appealing to grown-ups of all ages. "Sadie Goes to Heaven," little Mary McAlister's latest Essanay contribution to the exhibitor, released the day before Christmas, is finding a great field of admirers. Director W. S. Van Dyke has received the compliments of the trade on his artistic production, rich in heart throbs and smile evokers. Gives Exhibitors Best Showing Possible To insure the utmost brilliance and clearness in pictures shown to exhibitors in branch office projection rooms, Goldwyn Pictures Corporation has installed Gold King screens in all their exchanges. The quality of picture shown to theater owners is, of course, of primary importance, and Goldwyn, realizing how inadequate the average small screen installed in exchanges is apt to be, has taken this method of insuring proper presentation of its pictures and consequent satisfaction upon the exhibitor's part. Celebrates Anniversary The Chicago Bluebird office will celebrate its second anniversary January 14. "Face Value," starring Mae Murray, will be the feature film for the week. "Jeanne Dore," with Mine. Sarah Bernhardt, in January, 1916, began the Bluebird program. One hundred and four photoplays have been released by Bluebird since that time, one everv week for two vears.