Motography (Jan-Jun 1918)

February 16, 1918. MOTOGRAPHY VII ▲▲▲AAA TRIANGLE ▲▲▲▲▲A R I A N G L E ▲▲▲▲▲A "Thumbs Down" Picture one of those magnificent, barbaric, gladiatorial combats of ancient Rome. A gladiator has just downed his opponent. With foot planted on his vanquished foe he rests a moment, sword in hand, to await the Emperor's decision. Shall it be "thumbs down" for death, or "thumbs up" for victory ? The motion picture exhibitor, confronted by the dangers to his business has indicated "thumbs down" to those producers and distributors who are not giving proper consideration to his problems. He wants a clean-cut, open and above-board proposition from the distributor or producer. The exhibitor wants to make his profit. He wants to place his confidence with those producers who will study his problems, look at his business from the box office standpoint, co-operate with him, sympathize with his efforts to make a real and lasting success and give him every reasonable advantage that can be extended. Triangle has indicated "thumbs down" to the policy of charging impossibly high prices on films. "Thumbs down" was the policy on the war tax. Triangle cheerfully shouldered the burden of the tax instead of placing it on the already overburdened exhibitor. "Thumbs down" is the Triangle policy on "just ordinary" service. Every month a special seven-reel feature of unusual merit is issued to Triangle exhibitors at no extra cost. This is a part of the regular program. "Thumbs down" is the policy on waste, hackneyed stories, ordinary production, and anything which tends to keep the business from entering at the box office. We are certain after a careful investigation that like thousands of other exhibitors enjoying Triangle service, you will say "THUMBS UP" ON TRIANGLE. TRIANGLE DISTRIBUTING CORPORATION 1457 Broadway, New York S. A. LYNCH President FRED KENT Treasurer R. W. LYNCH Vice-President] Y. F. FREEMAN General Manager IANCL I A N G L