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MOTOGRAPHY
Vol. XIX, No. 7
"What The Picture Did For Me"
ACTUAL VERDICTS ON FILMS IN THE LANGUAGE OF THE EXHIBITOR
Copyright 1918 by E. R. Mock.
The criticisms contained in this department of Motography are truthful statements relative to the actual box office value of the picture. The words of the criticisms are the exhibitor's own. If the picture you wish to know about is not included in the following list, write Motography and the information "will be sent you promptly. If you need the information quickly, telegraph us. This department is open to all exhibitors. Using the blank form on the next page, write us your experience with the pictures you are showing. Address Motography, Department D., Monadnock Building, Chicago, III.
ARTCRAFT
A Modern Musketeer, with Douglas Fairbanks (Artcraft)— "The greatest picture Fairbanks has ever done. Is good for a repeat in any house. We ran it for eight days after it had already run two weeks in the 'Loop,' and did excellent business. We shall repeat it. If I could get pictures of this sort, I'd run them a month." — Harry C. Miller, Rose Theater, Chicago. — Downtown house.
high rental price asked. "Keene, N. H.
-A. C. Baldwin, Scenic Theater,
Reaching for the Moon, with Douglas Fairbanks (Artcraft) — "Drew just fair business." — W. C. Lamoreaux, Lakeside Theater, Chicago. — High class neighborhood.
A Modern Musketeer, with Douglas Fairbanks (Artcraft) — "This is Doug's best production and got the money, too." — John B. Ashton, Columbia Theater, Provo, Utah.
Reaching for the Moon, with Douglas Fairbanks (Artcraft) — "Not as good as some of his pictures but we did a nice business on it." — E. C. Preston, Sterling Theater, Superior, Nebr.
The Rise of Jennie Cushing, with Elsie Ferguson (Artcraft) — "Just an ordinary feature. Not worth the
Wild and Woolly, with Douglas Fairbanks (Artcraft)— "Filled my house on one of the worst nights this winter."— Mrs. Lou Bacon, Pastime Theater, Itasca, Texas.
What Is the Picture's Box Office Value?
T S THE film you are running in your theater today a money maker ? Pass the word on ! Does the picture * draw the crowds ? Tell the exhibitors in the other s tates. They want to book the same pictures. Tell them in Motography's "What the Picture Did for Me" Department.
Your box office is the test of popularity. Fill in the blank NOW.
Title
Star Producer.
Remarks
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Star Producer.
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Star Producer.
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Star Producer.
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Address City and State
Name of Theater Sent in by
Help the industry produce better films. Fill out the blank every week. Mail it to Motography, Monadnock Bldg., Chicago.