Motography (Jan-Jun 1918)

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Makch 9, 1918. MOTOGRAPHY 461 Essanay Releases Old Favorites "Broncho Billy" Pictures Now Available Through Kleine and "Snakeville Comedies" Through General Film RESPONDING TO A DEMAND that has increased instead of diminished in the last few years, George K. Spoor announces the immediate weekly release of the famous Essanay "Broncho Billy" pictures of the hills and plains. Thus will come back to the screen the idol of millions of movie goers who have never forgotten the "good bad man" that thrilled and stirred them in other days. Mr. Spoor is now engaged in selecting the very best of the one-reelers and announces the titles of the first ten as follows: "Broncho Billy's Leap," "Broncho Billy and the Rattler," "Broncho Billy's Close Call," "Broncho Billy and the Settler's Daughter," "Broncho Billy's Indian Romance," "Broncho Billy, A Friend in Need," "Broncho Billy's Wild Ride," "Broncho Billy's First Arrest," "Broncho Billy and the Rustler's Child" and "Broncho Billy's Last Deed." Mr. Spoor has anticipated a great demand and plenty of new prints have been prepared to meet it. The pictures have been carefully re-edited and equipped with new subtitles. Not only is the film itself to be all new, but the paper and accessory advertising paper is all newly designed and printed. These first ten Broncho Billy pictures represent some of the best photographic work as well as the most appealing story value of the lot. They are full of vivid action, heart interest and the spell of the great West. In speaking of the releases, Mr. Spoor remarked that to his mind they rank up even higher than the present-day pictures of the same length and, in some cases, than even longer productions. "It was difficult to find anything in them to criticise from a construction standpoint," he said. "Each contains the qualities that are supposed, even today, to represent the highest standard of motion pictures. "There is suspense, a very important element of the melodrama and drama of the hills and plains, there is romance, in most cases afforded by the work of Marguerite Clayton in support of Broncho Billy, and there is a simplicity of story that gives the pictures each a 'punch' — a smash at the end." Exhibitors may book the Broncho Billy films through the George Kleine System and are invited to inspect each picture before they book it at any Kleine offices. Coincident with the foregoing announcement comes another to the effect that Essanay will also put out new prints of the well-known "Snakeville Comedies," which ran in harness with the Broncho Billy films. "Snakeville Comedies," it will be remembered, afford a thrilling, laughable phase of western fun, featuring the inimitable "Slippery Slim" and "Sophie Clutts." They are one-reelers and will be released one a week through the General Film Company. World Strives for Efficiency In the cause of increased efficiency which will enable the World Film Corporation to give exhibitors better and better World Pictures at the minimum of cost, the World has recently made several radical changes in its scenario department and in the production end of the business. The scenario department, under the management of Charles Sarver, will operate on the principle that the subject matter is sixty per cent of screen success. In the casting, merit alone will count. The cost estimates of a production will be carefully checked. The whole work of production will be conducted just as efficiently and as carefully as possible, making every dollar spent mean more money for the exhibitor at the box office. /. Stuart Blackton painting the subtitles for "Wild Youth; through Paramount. ■which will be released Comedy Based on Slackers "A Lady Killer's Doom," the Keystone comedy released for the week of March 3, is a burlesque on the dangers and pitfalls awaiting the slacker, picturing the final doom of the man who dodges his duty. William Franey is the slacker who meets "A Lady Killer's Doom" when he finds himself entangled in a net of love, intrigue and woman's wiles.