Motography (Jul 1918)

60 MOTOGRAPHY Vol. XX, No. 2. New Fuel Order Curbs Theatre Signs Garfield Prepares Restrictions Because Voluntary Conservation Has Proved Impracticable [ELECTRIC signs are hit again in a *-^ new order being prepared by Fuel Administrator Garfield, according to reports from Washington. In the preparation of this order Dr. Garfield is confronted by what he declares to be the immediate necessity for further conserving coal used in the manufacture of electrical current and illuminating gas. This new order is to take the place of the so-called lightless night order of November 13, which was suspended on May 1 by reason of the daylight saving law and the fact that the general conservation program of the administration was deemed sufficient notice to the country that coal and the power derived from coal must be conserved in every possible way.* "It now appears," said Dr. Garfield, "that in every city and village of the country, from which reports have been gathered, electricity is being wasted in large quantities on the production of light for advertising, street and store illumination and other similar purposes. The country needs now — and for the whole period of the war will need — more coal than it can possibly produce and transport." Confronted with this condition, the fuel administrator will order radical reductions in the quantity of coal consumed in the manufacture of electricity and illuminating gas for advertising purposes. While the official order has not yet been signed, it is expected that it will provide for closer restrictions in the New England states, Pennsylvania, New Jersey, Delaware, District of Columbia and Maryland than in the other states where the transportation of coal is not such a tremendous problem. In any case, it is expected, the order will provide that no theatre or other outside lights shall be turned on until the street lights shall have been lighted. Miss Young to Have Her Own Studio Gains Permission to Build in Pasadena, Heretofore Barred Territory for Film Concerns HARRY GARSON, manager of Clara Kimball Young, announcers that plans have been made whereby Miss Young will build her own studio in Pasadena and that the site for the studio is now practically determined. It is said that Mr. Garson's recent proposal to the Pasadena Board of Trade to establish a large motion picture studio there met with much discussion, due to the fact that heretofore all motion picture companies have been barred from the classic Los Angeles suburb. The proposition was given much public consideration by many prominent business men, who quickly realized the business advantages to be gained from such an enterprise, with the result that when the proposal was put to a vote at a recent citizens' meeting, 155 out of 175 votes went for the erection of the studio. It is announced that Miss Young will spare no expense to make her studio site one of the beauty spots of the city and that plans are already well under way for the laying out of the grounds. The various studio buildings will be designed on the old mission style of architecture, and will include the instalment of a large pipe-organ. Miss Young will also build a permanent home in the fall, probably in Pasadena, so that she may supervise all details in connection with her studio. .Her father and mother, Mr. and Mrs. Ed ward M. Kimball, purchased a home in Los Angeles last week. Upon the completion of "The Savage Woman," which will be her next release, Miss Young will go to New York for the production of "Cheating Cheaters," work upon which will be started early in July. Then she will return to California immediately. Monte Ketterjohn, who has been signed by the Famous Players-Lasky Corporation as a member of its scenario staff at Hollywood. Katterjohn Joins F. P.-L. Monte M. Katterjohn, one of the bestknown of the younger scenario writers, has been permanently engaged by the Famous Players-Lasky Corporation as a member of the scenario staff at the West Coast studios. Mr. Katterjohn has already written the continuity for "The Source" and "Broken Threads," two forthcoming Paramount pictures starring Wallace Reid and is now at work on an original script for Lila Lee, the new and youthful Paramount star recently arrived from New York. Mr. Katterjohn hails from Indiana, the home of James Whitcomb Riley and other illustrious men of letters. He began his career as a newspaper and magazine writer and also as a publisher, having issued the first magazine for photoplaywrights. In 1908 he began his screen career as a free lance and later went to Universal as scenario editor; thence to the New York Motion Picture and later to Triangle. He is the author of numerous successful photoplays, including "The Clodhopper," "Madam Who?" and "Carmen of the Klondike." Girl Is Film "Salesman" To Universal's Salt Lake office belongs the distinction of introducing to the film trade located in the exceedingly difficult "mountain territory" controlled by that branch, the first "salesman" belonging to the fair sex. This newest addition to the "Big U" sales organization is Miss Donzella Cross. The war has put women into all manner of fields, but it was not the war, but Miss Cross' cleverness and ability, and perhaps Manager Hager's quickness to grab new ideas and methods, that made her appear as the first feminine "salesman" in the motion picture game west of the Rockies. Miss Cross was connected with the executive organizations at Universal City for some time. Prior to that she was associated with various other business enterprises in which expert salesmanship was necessary. She is a Salt Lake girl, a graduate of Northwestern University, Chicago, and also a graduate of University of California. Knoxville Theatre Robbed One of the boldest robberies in Tennessee in some time was perpetrated in Knoxville a few days ago, when a bandit held up an employe of the Bijou Theatre and took the theatre's money box containing $360. The affair took place about ten o'clock at night in plain view of many people who were passing.