Motography (Apr-Dec 1911)

3 MOTOGRAPHY Vol. V, No. 4. attitude we might refer to the magnificent picture palaces of London and other parts of England, where admission prices equivalent to twenty-five or thirty cents are the rule rather than the exception. The same thing might be said of Australia, the home of such enormous picture theaters and long programs. But citations of foreign practice are usually not very convincing to Americans. It is not the price paid by the Englishmen and their colonists that interest us as exhibitors. The thing of importance is, how much of an admission can we get from the average American audience? How much of a show must we give in return? And how big will our attendance be under those conditions. So in order to prove that the high admission price is not only practicable, but is in actual and successful operation, we shall have to refer to a typical American picture theater. And there is such a theater right here in the United States, doing business every day and exhibiting to delighted crowds of the best class of American men and women. Nor is this theater located in the western half of our country, where prices in general and the cost of living are reputed to be so high. The Alhambra Theater is in Cleveland, Ohio. The Alhambra Theater runs a straight picture program, the only Lobby of the Alhambra. Wamelink Pianos Use d Exclusively in This Theatre Monday, Tuesday and T£np C aflfiatnl irfl Thursday, Friday and Wednesday \l^lfl \v*yii*in jia Saturday A. Selection A. Overt ure "The Chocolate Soldier Straus Semiramide . . Rossini Orchestra and Organ Orchestra and Organ B. A Sunlight Shadow Play Art is more Godlike than Science. B. A Sunlight Shadow Play C. Organ It is itself a silent work depicting subtle and mysterious thought. — H. Edel. a Prayer and Crade Song, Alex. Guilmant This charming number, written in song form, is perhaps one of the best known of this French composer's work. It displays with considerable C. Organ a Socur Montique [Rondean] F. Couperin vanety the softer stops of the organ. Francois Couperin. famous organist in his time. b Finale. Sonata Chromatique.) was born in Paris in 1668. died there in 1733. Among his younger contemporaries and in part his pupils, were Scarlatti. Handel and Bacl" A brilliant and rapid movement in the form of toccata from the pen of this American organist, who was lor several years organist of the Tabernacle Baptist Church. Utica. N. Y. He died there b Grand Offertoire de St. Cecelia D major . . . E. Batiste Antoine Edouard Batiste, famous organist and D. A Sunlight Shadow Play The artist is the child in the popular virtuoso, bom in Paris in 1S20. died there in 18i7. The above brilliant composition is dedicated to the Goddess of Music. St. Cecelia. fable, everyone of whose tears was a pearl.— Heinrich Heine, D. A Sunlight Shadow Play The object of art is to crystallize the mo E. A Trip Through Yellowstone Park tion into thought and then to fix it in form Miss Eliza Warren F. A Sunlight Shadow Play The effect of picture on the mind is plea E. A Trip Through Yellowstone Park Miss Eliza Warren sure and inspiration first, analysis after F. A Sunlight Shadow Play wards. A double task to paint the finest feature G. Trombonist on the mind of strength and motion. Miss Ralphena Parsons Late Soloist of the Boston Ladies' Symphony G. Trombonist Orchestra Miss Ralpaena Parsons H. A Sunlight Shadow Play A Story which never goes down. H. Request Program A Sunlight Shadow Play I. March A work of art is said to be perfect in pro Victor .... Prior portion as it does not remind the spectator of the process by which it was created,— Tuckerman. NOTE— Owing to the length of the lecture it is necessary to divide the same into three parts. The other two sections to be shown Wednesday I. Exit March and Friday. Orchestra Wamelink Pianos Use i Exclus vely in This Theatre A Specimen Alhambra Program. variation being of a musical nature. No v a u de v i 1 1 e whatever is shown, nor anything that is equivalent to vaudeville. And now the believers in the limitation of picture theaters to five and ten cents should brace themselves for a shock. The Alhambra receives 25, 35 and 50 cents for each admission, and furthermore it succeeds in filling a seating capacity of 1,200, all of them on one floor. That the Alhambra is a beautiful theater goes without -saying, even were there not available the photographs of its lobby and interior which appear on these pages. The pictures hardly do justice to the richness of the furnishings and the artistic arrangement of the appointments. But they will serve to convince the reader that there is absolutely nothing about the house to repel the most fast is and particular patron of the legitimate theater. The Alhambra is located in one of Cleveland'^ most exclusive residential d i stricts, at the corner of East 105th street and Euclid avenue. The cost of the house was1 $60,000. It is fitted with an operator's booth of large dimensions and all fireproof. Two operators occupy the booth, each with a machine, besides a spot-light man. Illustrated songs are not used in the Alhambra, the spot light being substituted for the colored slides. Now let us see the nature of the program which succeeds in attracting the best element of Cleve