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May, 1911.
MOTOGRAP H Y
67
The House
ox a
Thousand
Ligkts
ana
Mirrors
The Mirrored Lobby of the Butte Imperial.
BUTTE, Montana, famous in old days for the magnificence of its gambling houses, for its utter lack of natural beauty and for its high cost of living has entered into a more sedate, if not less luxurious period. Instead of magnificent gambling palaces, Butte now has splendid picture theaters. Indeed, in this respect it vies with the effete East and "gets away with it," as the saying is. Few picture theaters in the United States outrival in elaborate equipment and luxurious fittings the Imperial Theater at Butte.
This house is operated by the Montana Amusement Company. In the splendor of its furnishings it is almost oriental in effect, and indeed its local name suggests a title from the Arabian Nights, for it is called the "house of a thousand lights and mirrors." More than 1,100 electric lights and mirrors adorn the theater, while the lobby, constructed exclusively of tile, marble and French plate mirrors, all framed with polished brass, lends an air of magnificence to the exterior wholly in keeping with the heavily carpeted floors, leathered upholstered divans, velour draperies and costly interior decorations.
Some of the features of the Imperial are a full orchestra, perfect* ventilation, a solar screen, an electric program board, and an intercommunicating telephone .system. The house attaches are all attired in full evening dress for the evening performances. The program consists of three selected reels of films, an illustrated song with
By Charles F. Morris
spotlight effects and a travelogue of from five to. ten minutes duration.
The admission price of the Imperial is 15 cents, which is at least five cents more than the vast majority of picture theaters receive, and it is the only house in its territory commanding that price. Not only is there no objection to the higher charge, but the Imperial may be regarded as proof of the theory that there is plenty of opportunity for the higher priced motion picture show. The attendance at the Imperial measures up favorably with that of any local five or
A Glimpse of the Imperial's Handsome Foyer.