Motography (Apr-Dec 1911)

Record Details:

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November, 1911. MOTOGRAPHY 207 audience is present, at least five hundred cubic feet of fresh air per hour for each person. When the artificial ventilation is not in operation, ventilation by means of open doors and windows shall be sufficient to provide each person with five hundred cubic feet of fresh air per hour. Motion picture theaters having more than one thousand cubic feet of air space for each person and having outside windows and doors, the area of which is equal to at least one-eighth of the total floor area, shall not be required to have artificial means of ventilation, provided the air is thoroughly changed by freely opening doors and windows immediately before the admission of the audience, and at least every four hours thereafter. No part of the fresh air supply required by any of the above paragraphs of this section shall be taken from any source containing vitiated air. The area of outside doors and windows shall mean the area capable of being freely opened to the outside air for ventilation purposes. When fresh air is supplied by means of ventilating openings, at least one inlet shall be situated at one end of the room, and at least one outlet at the other end of the room. Where exhaust or inlet fans are necessary, at least one of such fans shall be placed in an outlet opening. The inlet openings and their surroundings shall be kept free from two feet of the floor, and the outlet opening or openings in the ceiling or within two feet of the ceiling. The inlet, openings and their surroundings shall be kept free from dust so that the incoming air shall not convey dust or stir up dust as it enters. During the time the audience is present, the. air in the theater shall be kept continuously in motion by means of fans to the number of at least one to every one hundred and fifty persons. Such fans shall be placed in positions remote from the inlet and outlet openings. No person shall be exposed to any direct draft from any air inlet. The booth in which the picture machine is operated shall be provided with an opening in its roof or upper part of its side wall, leading to the outdoor air. When the booth is in use, there shall be a constant current of air passing outward through said opening or vent flue, at the rate of not less than thirty cubic feet per minute. The specifications of the above paragraph shall apply to portable booths and booths in open air theaters. SUB-SECTION "g". Motion picture theaters must be kept clean and free from dust. The floors where covered with wood, tiles, stone, concrete, linoleum, or other washable material, shall be mopped or scrubbed with water or swept with moisture, or by some other dustless method, at least once daily, and shall be scrubbed with water and soap, or water and some other solvent substance at least once weekly. Carpets, rugs and other fabric floor coverings shall be cleaned at least once daily by means of suction cleaning, beating or dustless sweeping. Curtains and draperies shall be cleaned at least once monthly by suction cleaning, beating or washing. Cornices, walls and other dust-holding places shall be kept free from dust by washing or moist wiping. The wood and metal parts of all seats shall be kept clean. Fabric upholstering of seats and railings and their fixed fabrics shall be cleaned by suction cleaning, or other dustless method, at least once monthly. SUB-SECTION "h". No child, actually or apparently under the age of sixteen years, unless accompanied by its parent or guardian, shall be permitted to enter any motion picture theater except that between the hours of 3 p. m. and 6 p. m. on days when the public schools are open for instruction and at any time up to 6 p. m. on other days, unaccompanied children under sixteen years of age may be admitted and allowed to remain not later than 7 p. m., provided: I. — That there shall be reserved in said theaters during the above-mentioned hours for the exclusive use of said unaccompanied children, a part or section of seats which shall be at least three feet distant on all sides from all other seats. II. — That said unaccompanied children shall not be permitted to occupy or remain in any place or space in said theaters other than said seats, and that during the abovementioned hours no other person except the matron, hereinafter mentioned, shall be permitted to remain within three feet of said seats. III. — That at all times during the above-mentioned hours there shall be in attendance at each of said theaters a duly licensed matron who shall be paid by the licensee of said theater and who shall keep constant watch over said children and strictly enforce the provisions of this section. Nothing contained in this section shall apply to exhibitions or entertainments given under the auspices of educational, religious and charitable institutions, provided that the proceeds thereof are used entirely for educational, religious or charitable purposes. sub-section "i". Matrons above referred to shall be women of good moral character, not under forty years of age, and shall not serve unless they have secured a license from the Mayor. Said license shall not be transferable, and the annual fee therefor shall be five dollars. Applications for matron licenses shall be made to the Mayor, and each application shall be accompanied by two photographs of the applicant, and shall bear the. endorsement of at least two reputable residents of the City of New York, who shall certify to the character and qualifications of the applicant, and shall state the facts or circumstances by which they derived their knowledge. The photographs herein referred to shall not exceed three inches in diameter, one of which shall be affixed to the application and the other to the license. No person shall employ an unlicensed matron in a motion picture theater, and immediately upon employment of a matron the person employing her shall notify the Bureau of Licenses in writing, stating the name, address and license number of said matron. PICTURES AND BOOK COPYRIGHTS. rPHE Supreme Court of the United States decided on ■■■ November 13 that moving pictures based on the scenes of a copyrighted book may constitute an infringement of the copyright on the book or the reserved rights to dramatize. The decision was announced in a contest over the copyright of Lew Wallace's book "Ben Hur." The copyright is owned by Harper & Bros., who granted to Klaw and Erlanger the sole rights of dramatization. The Kalem Company produced a film based upon the scenes of the book. In this test case, such a film is looked upon as an infringement of the copyright, and the Kalem Company is enjoined from producing or selling these films. WHAT IS FILM ADVERTISING? "\7"ERY few film companies pay sufficient attention ' to their advertising in the trade publications, and it is interesting to note that one of the prominent independent manufacturers now has a regular advertising man who knows the difference between and the advertising values of Caslon bold and Old Style Gothic. This marks an advance. The moving picture industry is a commercial business. It must be done along business lines and specialized intelligence is as necessary in film advertising as it is in the advertising of breakfast food. Formerly it was the custom to pack up a few odd sized cuts of mediocre value, hand the boy who called for copy a few pencil notes on the edge of a newspaper or scratch blank and let the printer do the rest. The result can be imagined, as very few trade magazine men are experienced publishers, able correctly to value advertising composition outside of its pecuniary value to them as publishers. Motography has endeavored to return to the advertiser the full value of his money, not alone in circulation, but in psychological advertising value, and it is glad to be recognized now by an experienced advertising man as the most typographically perfect and most popularly made-up magazine in the industry. One or two of the licensed manufacturers whom we have dealt with have this excellent advertising