Motography (Apr-Dec 1911)

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November, 1911. MOTOGRAPHY 241 Of Interest to the Trade Architecture as a Business Factor • A distinctive theater front designed by the Decotors' Supply Company, Archer avenue and Leo street, Chicago, is illustrated on this page as an example of what can be done by working with the people that know how. This company employs a staff of designers who are experts in submitting suggestions for any size theater front, and their long experience enables them to give the purchaser the advantage in price. Any experimentation on the part of a well wishing but not thoroughly experienced designer is costly, not alone in price but in ultimate result, and since the Decorators' Company has designed several hundreds of these pretty, patron pulling propositions, having as well the thousands of forms, patterns and set pieces necessary to complete the work, it is safe to. say the average exhibitor can save money by calling the company in when thinking of having such work done. Motographs in Chicago There is a certain manufacturer of an article in a city located not far away from Chicago who will not sell his product to a user living in his city, because he is afraid of "come backs." Having learned of this peculiar condition of affairs, the Enterprise Optical Manufacturing Company has given us a list of a few theaters in Chicago in which the Motiograph motion picture machine has been installed. This list was hurriedly taken from the records of the company, and is as nearly accurate as it could be made on short notice. The reading of this list will convince any exhibitor, no matter where located, that the company is not onlv selling a Chicago made machine in Chicago, m— TMMMMBBBWL * Chicago Picture Theater Front Designed by the Decorators' Supply Company.