Movie Classic (Mar-Aug 1936)

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OWl two forms of Winx Mascara which gives you LONG, LOVELY LASHES so fascinating to men! by LOUISE ROSS "PROM Paris comes the secret of this super-* mascara called Winx. Instantly, it gives your lashes a natural accent. It makes skimpy, pale lashes look luxurious, sparkling, alive! You'll never realize the power of beautiful eyes until you try either Cake or Creamy Winx — my perfected formula of mascara that keeps lashes soft, alluring. Your eyes — framed with lashes darkened by Winx — will have new mystery, new charm. So safe— smudge-proof, non-smarting, tearproof — Winx is refined to the last degree. Yet so quick to apply— a morning application lasts until bed-time. Millions of women prefer Winx to ordinar\r mascara. New friends are adopting Winx every day. Without delay, you, too, J should learn the easy art of having lustrous lashes. Just go to any toilet counter and buy Winx. Darken your lashes— note the instant improvement. Winx is presented in two convenient forms —the ever-popular Cake (in a box) and the new Creamy (in a tube). Each includes my perfected formula. They differ only in form. Each form has its enthusiasts— hence I offer both. They are for sale at all 10c counters.* MY The greatest starmaker of them all — who is planning another great film spectacle, "Samson and Delilah" — says: "If you want to be outstanding, don'ttry to be beautiful!" My Ten Commandments for Personality WINX 4<or cCcru^i/ij £/i| -QM | -k If you are net near a 10c store, you may I order direct from Ross Company, 243 West 17th Street, New York City, by sending 10c, ■ checking whether you wish □ Creamy fj Cake □ Black □ Brown □ Blue. i Name Street Lii State 38J 12 By Cecil B. De Mille As told to Helen Harrison IF YOU want to be a truly outstanding personality, don't try to be beautiful! That is the first and foremost of my Ten Commandments for personality. I do not always choose beautiful women for the leading roles in my film spectacles. I may create an illusion of beauty, but it is achieved, mainly, by developing personality highly. Of course, there must be certain physical foundations on which to build such illusions. A woman must have fine bone structure, trim ankles, slender shoulders and neck and arms. But I never demand a beautiful face — because sometimes it is an actual hindrance ! . There are stars in the Hollywood heavens — and there have been meteMovie Classic for March, 1936 ors, which flashed across the sky, then quickly faded. Without exception, these meteors have been almost perfect beauties who lacked the warm glow of personality — which is another word for glamor — and who were as fascinating as a marble statue and as alive ! The illusion of beauty is best achieved by developing personality to the utmost. Yet I have never changed a personality, and never will. This should be the Second Commandment : Don't change your personality! As perhaps the most outstanding example of what personality development can do, there is the case of Gloria Swanson, who first starred under my direction. She had dynamic emotion and remarkable potentialities. She was not a real beauty, but her glamorous personality enveloped everything about her and created a lasting illusion of physical perfection. For my latest film. The Crusades, I did not [Continued on page 76]