Movie Classic (Mar-Aug 1936)

Mary Pickford Offers $1,000 for Trademark Ideas! [Continued from page 6] president of Columbia Studios, conceived the emblem that fits the studio name so well. Just as the S^"" r ' Liberty enlightens the world wiu. promise of democracy, so should Columbia promise better things in pictures. Such was the thought behind the design by Mr. Cohn, who was later to produce One Night of Love and It Happened One Night. CARL LAEMMLE, Sr., founder of Universal Pictures, made a logical tie-up with the word Universal by creating the original emblem of a world with a ring around it. The design later was modernized by allowing an airplane to encircle the globe — as Universal Pictm .. Metro-Goldwyn-Mayer's u, trade mark had its inception when uie studio was known as the Goldwyn Company, many years ago. Producer Samuel Goldwyn, an alumnus of Columbia University, was seeking a distinctive symbol. One day his thoughts turned to Columbia's mascot, the lion — and he had an artist draw up the present design with Leo, the lion, in a circle and the Latin words, "Ars Gratia Artis" (art for art's sake), inscribed above. And today the lion roars a mighty challenge to other movie companies. From these various examples, you may gather some idea of what Miss Pickford and Mr. Lasky are seeking. Each emblem has unusual appeal and distinction. Most of them tie up well with studio names. By one device or another, each trademark carries a definite "wallop." You can use these principles yourself in trying for one of the big prizes. Think about a Pickford-Lasky trademark in your free moments. When you get an idea, WRITE IT DOWN ! A fleeting thought may be worth $600 to you! Pickford-Lasky Productions need the design for their first film, tentatively titled One Rainy Afternoon. Francis Lederer is the star, with a supporting cast that includes Ida Lupino, Edward Everett Horton, Hugh Herbert and Madame SchumannHeink. Put on your thinking cap ! Send in your suggestion — or suggestions — for a Pickford-Lasky trademark ! Every idea you submit has a chance of winning a prize ! These Are the Rules: (Read them carefully) 1. This contest is open to everyone with the exception of employees, or relatives of employees, of Motion Picture Publications, Inc., Fawcett Publications, Inc., Pickford-Lasky Productions and affiliates. 2. Entries may consist either of written descriptions of trademark ideas, or drawings of them. Drawings are not necessary. Do not submit fancy entries. 3. Contest opens February 1, 1936 and closes April 15, 1936; winners will be announced as soon thereafter as possible. 4. Entries should be addressed to Trademark Contest Editor, MOVIE CLASSIC, 7046 Hollywood Boulevard, Hollywood, Calif. 5. Judges for this contest are Mary Pickford, Jesse Lasky and Roscoe Fawcett. Their decision will be final. 6. In the event of ties, duplicate prizes will be awarded. • "Oo-hoo, Mother! Come right away — Sister's getting all fixed for a big cry. And you know how catching it is! If she cries, I'm going to, too — 'cause she's my own twin and I feel so sorry!" • "See here — this woolly sweater's making her a little bit prickly. How well I know the feeling! Wouldn't a few shakes of our slick, smooth Johnson's Baby Powderbe just the thing?" • ((Some for me, too? Oh,how nice! I just love to feel that soft, slippery powder going all tickly down myneck. Let's not have it just at bath-time — let's have it often! Then we'd never cry! " • "I'm Johnson's Baby Powder.. . the best caretaker for babies' tender skins! My silky smoothness wards off chafes and rashes — for I'm made of finest Italian talc. No gritty particles and no orris-root . . . Try Johnson's Baby Soap, Baby Cream and Baby Oil, too." Movie Classic for March, 1936 61