Movie Classic (Mar-Aug 1936)

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Send me packages of RE-DUCE-OIDS (Enclose payment; or 10c if ordering C.O.D.) Send me FREE BOOK, "HOW TO REDUCE." Name Address City .State.. Kno gray ENDS GRAY HAIR If you are dissatisfied with your hair inquire into unique French method KNO GRAY. Colors hair any shade, blonde to black, from the same bottle. Not a restorer, exact match, instantaneous. Kno Cray colors roots perfectly. Permits Permanent Wave. curl. Cannot fade or rub off. Apply yourself, day or night. ENTIRELY DIFFERENT from anything you have known. Free Booklet. MADAME TURMEL. Dept. 26A, 256 W. 31 St., New York Smooth-white attractive hands give you poise and confidence. You can have them too, by be coming a regular user of Chamberlain's Lotion. A clear liquid, not sticky or gummy, absorbed in 37 seconds, it not only re-beautifies hands, but arms and skin as well. Blended from thirteen different imported oils, it is a complete beauty treatment, one you will enjoy using. Two sizes — at any drug or department store. USE THIS COUPON Chamberlain Laboratories, Inc., Dob Moines. Iowa. Please send free trial size of your lotion. FM-2 (GOOD ONLY IN U. S.) Chamberlain's Lotion My Ten Commandments for Personality [Continued from page 12] choose Loretta Young for the leadingfeminine role because of her beauty alone. There may be several girls working as 'extras" in this picture who are greater beauties than Miss Young. But where else, in what other actress, could one find such delicacy of feeling, with such a spirituelle quality shining from her eyes ? Just looking at her will redeem faith in ideals. One can believe that she would sacrifice much to adhere to a high principle. Her outstanding personality, not just her beauty, makes one believe this, and is the reason why I chose her for so important a role as Bcrcngaria, bride of Richard, the LionHearted. Perhaps your own personality goes far afield from that of either Miss Swanson's or Miss Young's. But that is no reason why you should wish to pattern yourself after these lovely ladies. Let me point out other stars who are utterly different, yet just as glamorous, and may be more your own type. There is Ginger Rogers, the very spirit of youth and gaiety. Completely herself, and thus unlike all others, she has etched a portrait of beauty that, is an expression of the age in which we live. Such is Ginger's personality. Norma Shearer typifies intelligence. One feels that here is a lady who has her regal head well set on her lovely shoulders. She knows her world and how to conduct herself in it. You believe that she never loses perspective, because she is fortified by inherent breeding and refinement. Yet she could no more be a Hepburn than could Hepburn be anyone but herself ! And no one is so utterly herself as this girl ! Beautiful? Some call her that, and justly, but hers is no beauty of feature ; rather, a verve and dash infuse all that she does and make it seem important and right. "PVERY WOMAN should learn the tricks that glamorous actresses develop through years of study and training. She should realize the importance of deciding what the outstanding facets of her personality are, and then do everything to enhance them, from dressing as she should to lifting a glass to her lips "in character." That is what a director teaches an actress — the exactly fit way for a certain type of person to act in a certain situation. And, with this kind of instruction, many a director besides myself has taken many an unknown and developed what she already had so that in time she came to be world-famed as a beautiful, glamorous figure. There is no time when the illusion of beauty is not just as acceptable as genuine beauty ! Yet, as a warning, let me advise you not to make an effort merely to be "different." (Commandment Number three: Don't try to be "different.") Being "different" does not necessarily make you more desirable, more important, or more beautiful. Not at all. It frequently makes women silly, affected and ridiculous. Katharine Hepburn, for example, is disposed to do eccentric, often unparalleled things. But merely aping this one phase of her nature will not gain you those excellent characteristics that conspire to make her the artiste that she is. If you haven't everything that she has, why adopt any of her idiocyncrasies ? As I have said time and again, personality is just another name for glamor. But all too often people confuse opulence with both. (Commandment Number Four : Don't confuse riches with glamor.) The spectacular has a. natural tendency to be glamorous, because it stimulates the imagination. But simplicity itself can be spectacular. A woman who has been bending over a washtub all day, or one who stands for long hours in her kitchen cooking, can be as glamorous as any Hollywood star ! You have seen Joan Crawford, without any outstanding physical attributes, develop into one of the most arresting women of the screen, and enact a scene in a gingham frock with every bit as much glamor and personality as in a lavish Adrian creation ! f^LAMOR never changes. At least, it ^-* hasn't changed in twenty years ! It is something developed from within, and you can have it just as surely as can anyone else on earth. So be cautioned : Don't be a faddist! (Commandment Number Five.) The smart girl of today develops her personality along lines that are going to outlive those of her sistercompetitors, that will be as attractive next year as next week. Some people make the mistake of thinking Mae West is part of a fad, and that her style is a thing of the moment. Do I think so ? Not at all. The woman who wears trousers, smokes like a man, and who paints her fingernails a deep blood-red is slated for nottoo-far-distant oblivion. But not Mae. She has that indefinable quality that attracts— a personal magnetism that instantly claims attention and admiration — an outstanding personality. But she is smart enough to build it up on the swelling curves of the eternal feminine. Femininity will never be outmoded ! The greatest trouble I find with women who are born beautiful is their inclination to be self-satisfied. By simply existing, they feel that they are contributing quite enough to the world. They are thoroughly spoiled by life and feel no urge to be pleasing, to improve themselves, or to exhibit any real emotion. Their self-satisfaction makes them too absorbed in their beauty to be beautiful ! So, in reality, their greatest asset becomes their most serious impediment. It is an unfortunate paradox. Don't be 76 Movie Classic for March, 1936