Movie Makers (Jan-Dec 1930)

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J^mjWU^IC^ft^ 1930 This picture was taken with ordinary film. It is sharp and clear — but by comparison with the picture at the right, the limitations of ordinary film — its inability to accurately render color values — are plainly seen. UNDER almost any conditions — in the bright sun of the tropics, beneath the gray sky of a Northern winter's afternoon, in the briUiant glare of artificial lights — Cine-Kodak Panchromatic Safety Film will give better quality movies than ordinary film. This is because ordinary film is chiefly sensitive to blue and blue-violet, while "Pan" is sensitive to all colors, and reproduces them accurately in their relative black and white values — the bright colors lighter, the dull colors darker, as the eye actually sees them. In professional movies, where every effort is made to ob tain the most striking realism, the greatest possible beauty. Panchromatic Film is used almost exclusively. EASTMAN KODAK COM PA 34