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MJ^mWA^V 1930
MO'%'ME MAM&KJRS
nis picture wns taken with ordinary film. Il is sharp and clear— ha by comparison with
the picture at the right, the limitations of ordinary film— its inability to accurately render
color values — are plainly seen.
UNDER almost any conditions— in the bright sun of the tropics, beneath the gray sky of a Northern winter's afternoon, in the briUiant glare of artificial lights— Cine-Kodak Panchromatic Safety Film will give better quality movies than ordinary film.
This is because ordinary film is chiefly sensitive to blue and blue-violet, while "Pan" is sensitive to all colors, and reproduces them accurately in their relative black and white values — the bright colors lighter, the dull colors darker, as the eye actually sees them.
In professional mo\ ies, where every effort is made to ob tain the most striking realism, the greatest possible beauty, Panchromatic Film is used almost exclusively.
This picture was taken with Panchromatic Film and a filler. The contrasting shades of tinfoliage are clearly discernible; the color values in the landscape are reproduced as the eye actually sees them. Your own movies will show a comparable improvement in quality.
In practically every kind of professional still photography, from studio portraiture to photographs of steam turbines, Panchromatic Film is used in preference to ordinary film, because it gives truer reproductions of the persons or things photographed.
"Pan" will do for your amateur movies what it does for professional movies and commercial still photography — it will give you the best black and white pictures obtainable.
Cine-Kodak Panchromatic Safety Film is $7.50 per 100foot roll, $4.00 per 50-foot roll. A filter is recommended for general use, except for portraiture, but it is not required. You can buy "Pan," and a filter from any Cine-Kodak dealer. Try a roll of "Pan" and judge for yourself!
EASTMAN KODAK COMP-''^' ROCHESTER, NEW YORK
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