Movie Makers (Jan-Dec 1953)

102 APRIL 1953 News of the industry Up to the minute reports on new products and services in the movie field Minirex II Weighing less than 4 ounces and measuring 3% inches on its longest dimension, the Minirex II photoelectric exposure meter is now being offered on the American market at $9.95. The meter is imported from the United States Zone in Germany by Saul Bower, Inc., 114 Liberty Street, New York 6, N. Y. The Minirex dials are calibrated for shutter speeds of from 1/1000 of a second to 2 minutes and have diaphragm stops ranging from //2 to //22. The film speed ratings are in ASA exposure index numbers from 10 to 100. Exposures are arrived at by the setting of only a single control. B&H Eight The new Bell & Howell 8mm. movie camera is now yours for the asking and $49.95 — with the federal tax included. Known as the 220, this attractive instrument lists at $30 less than the lowest-priced model in the company's current line. Outstanding in the 220's design is the simplicity of its operation. Although using low-cost roll film, the camera has no sprockets to thread, and the closing of the camera door both positions the film gate and resets the footage counter. Exposure also has been simplified with a lens-setting device called the "sundial." Around its face are inscribed the four standard light conditions (bright, hazy, light shade and cloudy dull), and the flip of a pointer to one or another MINIREX II, photoelectric exposure meter imported from Germany, will list here at $9.95. of these automatically adjusts the lens diaphragm for either a monochrome or color emulsion. The viewfinder on the 220 is of the "picture-window" type, making for easyto-see images under all conditions of personal vision. Its overall area is scaled for the camera's 10mm. focal length lens (of //2.5 speed), which covers 25 percent more field than the 12.5 or 13mm. lenses usually standard on 8mm. cameras. A hairline rectangle inscribed on the front element of the viewfinder defines the area covered by a 2%x telephoto attachment, which is available at $22.95 tax inc. A tan cowhide case at $4.95 rounds out the assembly. The B&H 220 carries with it the company's customary lifetime guarantee. E.K. items Ektachrome roll film, offered in 620 and 120 spoolings only, has been reduced in price from $1.79 to $1.50 per roll, effective immediately. . . . W. B. Potter, director of advertising for the Eastman Kodak Company, has received the first annual Leadership Award from radio station WHAM in Rochester, N. Y. Reeves expands A new plant in Springdale, Conn., for the production of magnetic tape and Magna-Sound film striping, as well as the appointment of a manufacturer's representative on the West Coast, have been announced simultaneously by Reeves Soundcraft Corporation from their home office at 10 East 52nd Street, New York City. Neely Enterprises, Inc., in Los Angeles, will service Reeves accounts in California, Nevada, New Mexico and Arizona. 400' for Bolex A 4°0 fo<>t filmmagazine unit for the Bolex H-16 camera is now being offered by Toledo Cine Engineering, 1309 Milburn Avenue, Toledo 6, Ohio. Comprising this important accessory are a saddle block permanently mounted to the camera; a 400 foot external film chamber with light trap; one set of recessed rollers to protect the film from contact with stationary parts ; one camera mount for motor and camera with suitable switches, and an electric motor of your choice. The choice of motors offered includes (1) a 115 volt 60 cycle synchronous unit for 24 fps sound shooting; (2) a THE PULLIN rangefinder, incorporating a new optical system and "swing-wedge" principle of distance measurement, is 3 oz. in weight, 4x1x1 inches in size. Range extends from 2 feet to infinity, and unit presents depth of field scales for 50mm., 75mm. and 110mm. lenses. Camera Specialty Company, 50 West 29th Street, New York 1, is distributor. MODEL 220 is the name, $49.95 the price of this new Bell &• Howell 8mm. camera, which features "sundial" exposure settings and a large "picture-window" type of viewfinder. 24 volt DC motor, or (3) a 115 volt AC-DC universal motor operating at from 8 to 64 frames per second. Rounding out the components is a heavy fibre case with a tray for two extra 400 foot magazines and space for film, tools, power cord, etc. Optional use of a 200 or 100 foot daylight-loading spool is still permitted, say the manufacturers. This Toledo Cine Engineering unit was designed by George E. Canning, ACL, and William BucJiele, ACL. Price and additional data may be obtained by addressing them at the company in care of Department C, 1309 Milburn Avenue, Toledo 6. B&H telephoto A new 3 inch //3.5 telephoto lens for 16mm. cameras was announced by the Bell & Howell Company the first of this month. Replacing the company's //4 Telate, the new objective carries an THIS TELEPHOTO for 16mm. cameras offers a 3 inch focal length, a maximum aperture of f/3.5 and click-stop settings through f/22. Bell & Howell the maker; $79.95 the price.