Movie Makers (Jun-Dec 1928)

DECEMBER 1928 Show All Your Pictures in Color All projector owners, especially the Kodacolor user, will enjoy the new live and beauty KOLORAY gives, by adding color, to their plain black and white pictures. Attached to your projector in 30 seconds, KOLORAY is the successful color filter of which Mr. McKay writing for Photo Era says in part : "The colors are remarkably transparent, giving a clear tint with little intensification of the shadows, so that any film may be projected with them. However, most novel effects in color' ation may be obtained. The red and green filters are adjacent. If the dividing bar be placed squarely in the center of the path of the light-ray while projecting a landscape, the sky will be red, toning down into pink, salmon, and golden yellow, and then this yellow merges into the green which covers the foreground. On watefscenes the green and blue are used in a similar manner, and the transparent and blue together give a remarkable twilight effect with a suitable subject. These effects arouse the en' thusiasm of hardened amateurs." KOLORAY is an ideal Christmas gift for any projector owner. Price $7.50 at your dealers or by mail. In ordering by mail be sure to specify the kind and model of the projector. Descriptive literature on request. BECKLEY and CHURCH, INC. Cutler Building Rochester, N. Y. Dealers — Use a Koloray on your demonstrating projector — It pays. «£"' The illustration shows KOLORAY attached to a Model A, Kodascope and a Filmo Projector. KOLORAY is made for Kodascope, Models A, B and C, Filmo and De Vry 16 mm. Projectors. It can be attached in 30 seconds. K OLORA "Professional color effects for home movies" Y To MOVIE MAKERS" 44 On your Second Anniversary we extend to you our appreciation of your past performance . . . and best wishes for your continued success. CINE ART PRODUCTIONS INCORPORATED ff~ v ^HOLLYWOOD— NEW YORK A New Idea for Christmas "It occurred to me that a great many of my friends who do not now have CirJ-Kodaks will eventually have them Most of these friends are" young people with children. All of them like to rave Pictures taken of their children. Inasmuch as the children are growing older every day, the films naturally cannot be I^ced/i, therefore conceived the.dea ofPboth pleasing my friends and a^ the same time, reliev.ng myself of the worn, of what to give these friends hr Christmas "At various times t roug out h year I take pictures ot my menus ;^r^r-;^Sei^S TwiU make a hit. When they become oJrs of projectors ,in the fa««Jg will always have these very ..m,^."', films to look at." 5S£* "Cine Kodak Specializing in editing and titling pictures of this nature, we are able to get all that is natural, lovable and sweet into these intimate reels. And the cost is surprisingly reasonable. Phone, write or stop in to see us so that we can carry some of your burden this Christmas. KODASCOPE Editing and Titling Service, Inc. Room 917 350 Madison Avenue NewYork, N. Y. In the third place, the testing was unique in that it provided evidence of pictorial learning as well as verbal. Hitherto the efficacy of pictures had invariably been measured by means of language alone, a situation not unlike that of comparing a novelist to a hod carrier by requiring each to carry a load of bricks up the ladder. There were three different groups of test elements. One was designed to measure primarily verbal learning; another aimed to test for pictorial impressions; and the third was a sort of middle-ground test which dealt with principles, inferences, and other abstract mental products. Stated another way, we may say that the first two tests measured concrete learning, while the last one searched out evidence of abstract learning — deduction, induction, generalization, interpretation, or whatever you care to call the process. Now the results. The average amount of relevant knowledge which the six hundred pupils brought into the experiment was calculated to be about 32 units. After the four orally taught lessons their knowledge had risen to 48.6 units; after studying the four printed-page lessons, it was again 48.6 units; after seeing four successive silent film presentations, it was 50.3 units; and after the four film-talk presentations, it was 52.6 units. Subtracting, to get the net improvement, gives us 16.6, 16.6, 18.3 and 20.6 units, respectively. Converted into percentage, the figures become 100 for oral talk and printed page, 110 for silent film, and 124 for film-talk. But let us forget the figures and percentages as soon as possible and remember only the fact that "filmtalk came out highest, and this not only in the final averages but also in all four experimental units separately. The trial just described is only one among many. McClusky in several of his experiments found the filmtalk from three to thirty-five per cent more effective than the film alone. The two McCluskys later on conducted a more accurately controlled experiment in which several hundred pupils from Chicago and Cleveland participated, and here the results showed 118 per cent for the film-talk against 100 per cent for the silent film. An English study which appeared in 1926 showed also a decided superiority for the film-talk method over film alone. The results were 123 per cent and 100 per cent, respectively. The study had been made by three psychologists — Spearman, Burt and Philpott — in the University College of London. Approximately