Movie Pictorial (May 1915)

tc BLJY IT NOW” HELP LOUR OWN POCKETBOOK SAVE OVER HALF — THE WORLD’S LOWEST PRICES — ABSOLUTELY PERFECT CUT GENUINr D I A M O N D $87.50 PER CARAT S GREATEST DIAMOND BARGAINS EVER KNOWN IN THE HISTORY OF MERCHANDISING T° t er y?u ? en h ume Perfect Cut DIAM0NDSat ® S7 - 5Opercaiat ( th6worW ' s had to establish buying offices m Amsterdam, Holland; Antwerp, Belgium, and Paris, France, to secure our diamonds at the lowest cash cost ha « reamr ,S? rears of earnest effort and study. We to the consumer, so as to secure a volume of business that would make a single close margin profitable We offe? the most remarShlpniL? L‘ J“ ( Y utt 7> v7e ar ? «M> originators of selling DIAMONDS direct of people at a great distance from our establishment to select a diamond by mail without risk or disappointment “v e Strata on tffis iSLl V?®* “ the diamond business, to make it easy and safe for thousands men. But we furnish any known setting. Any diamond you may purchase, will be mounted in the styled sfiteToS?L5l e furnish any known setting, town, county and state. Diamonds are a Safe, Sound and Wise Investment Our remarkable offer of absolutely perfect cut genuine DIAMONDS at $S7.50 per carat (the world’s lowest price) gives you an opportu- nity never before offered, to get a beautiful DIAMOND that you will be proud of, that in- creases in value from year to year, and will prove a better investment than a savings bank account. At the same time you may have the pleasure of owning and wearing a DIAMOND which is a marked indication of success. Let us send it to you with our guarantee. Compare it with others, if you are not entirely satisfied with your purchase, you may return it, at our expense, and we will cheerfully refund your money, according to our iron clad money- back diamond certificate. Here are a Few of the World’s Lowest Prices E°T= re S" wit !? nl|l,irs -, Pr i CM . include any Ring, otud, Scarf Pm, or Earring. We furnish mountings FREE No. 5501—Weight 1 Carat $87.50 No. 5511—Weight % Carat $76.98 No. 5506—Weight % Carat $32.98 No. 5522—Weight '/ 4 Carat $21.95 HOME OF THE JEFFREY JEWELRY COMPANY Chicago Savings Bank Building. On the busiest corner in the world. In the busiest street in the world. And the busiest store in the world. No. 5541—Weight l/ 2 Carats IMPORTANT—READ CAREFULLY Our Terms,— Our terms ai’e cash with order. We sell only for cash. We open no accounts. This enables us to transact our business with practically no expense and absolutely without loss. Our Guarantee:— We guarantee legally in writing to refund full price paid, in one year from date of sale less ten per cent. WE FURTHER AGREE to take back any diamond purchased from us in ten years from date of sale, at full price paid, in exchange for a larger or better diamond, or any other merchan- dise. We further agree to take back any dia- mond purchased from us by mail and refund the full purchase price paid in cash providing the purchaser starts it back to us within three days from the date it has been received. Carats No. 5512—Weight 1 Carat $131.25 $262.50 $218.75 No. 5505—Weight Vz Carat $175.00 No. 5508—Weight / 2 Carat $87.50 No. 5503—Weight % Carat No. 5524—Weight '/ 2 Carat $65 98 No. 5501)—Weight % Carat $43.75 No. 5517—Weight '/ 8 Carat $32.98 $54.98 No- —Weight 1/16 Carat No. 5518—Weight 7/G4 Cara! No. 5524—Weight 3/16 Carat No. 5515—Weight </* Carat $10.98 $5.48 $8.98 $15.98 This is really a great bargain and an oppor- tunity to buy the new- est up-to-date Diamond LaValiieres at less than half the regular price. Chains are solid gold and soldered links fif- teen inches long. No. 5432 3 Fine Cut Genuine Diamonds set in circle of Black Enamel and circle of Gold. Solid Gold mounting and chain, English finish. Regu- lar value, $25-00. Our Price. . .$11.9S No. 5433 3 Fine Cut Genuine Diamonds set in a circle of Solid Gold. Chain and mounting Solid Gold. English finish. Regu- lar value, $1S.50. Our Price. . . .$7.98 EXTRA SPECIAL SALE GENUINE DIAMOND AND SOLID GOLD LAVALLIERE r No. 5432-811.9S No. 5433-87.9S No. 5434-S13.9S No. 5435-8C.9S No. 5430-89.98 No. 5434 3 Fine Cut Genuine Diamonds set in two circles of Black Enamel. Solid Gold mounting and chain. English finish. Regular value, $35. Our Price. . .$13.98 No. 5435 3 Fine Cut Genuine Diamonds set in a circle of Solid Gold. Chain and mounting Solid Gold. English finish. Regu- lar price, $15.00. Our Price .... $6.98 No. 5436 3 Fine Cut Genuine Diamonds set in circle of Solid Gold, fancy pierce work. Mounting and Chain Solid Gold. English finish. Regu- lar price, $20.00. Our Price .... $j>.98 $21.95 FREE Our big 1915 Jewelry Catalog and Bargain Bulletin containing thousands of illustrations of DIAMONDS, WATCHES, JEWELRY and NOVELTY BARGAINS will be sent to any ad. dress in the U. S. A. or Canada postpaid upon re- quest, FREE. Send your name and address today. JEFFREY JEWELRY CO., Established 1882, 4 S. State St, Cor. State & Madison Sts., CHICAGO, ILL. J V