Moving Picture World (Dec 1917)

Record Details:

Title:
Moving Picture World
Date:
Dec 1917
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Dec 1917)
Leaf #:
000713
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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ember 29, 1917 THE MOVING PICTURE WORLD ^triangles 1887 (Continued from preceding page) lar invested in equipment. System, efficiency and economy are rigidly enforced in every department of the studios. This increase in efficiency and elimination in waste means better pictures at smaller costs. The money thus saved means lower vrices to exhibitors. Taking into consideration the unequaled quality of Triangle pictures, there are none on the market today selling at more reasonable prices. We are advising exhibitors to book the Hart and Fairbanks reissues. Reports prove that these pictures are drawing even larger crowds than when first issued. This is due to the fact that no better pictures have been made. Remember, these are the pictures that made Hart and Fairbanks so universally popular. The large number of bookings we have made, and the constant stream of testimonials to our exchanges, indicate that every exhibitor should book the Hart and Fairbanks reissues. We repeat that we want to make a regular business of the distribution of moving pictures. We are using our time, money and best efforts in endeavoring to give exhibitors better service. We are trying to play the game perfectly fair and square. This is evidenced by the fact that we do not transfer to exhibitors the war tax levied by the government on film manufacturers. ^J So watch Triangle. Watch Triangle pictures and Triangle service. If we can be of service, write the Triangle exchange nearest you. TRIANGLE DISTRIBUTING CORPORATION 1457 Broadway, New York s. A. LYNCH President FRED KENT R. W. LYNCH Y. F. FREEMAN Treasurer Vice-President Secy, and Gen. Mgr. l A N L TIBIANGL