Moving Picture Age (Jan-Dec 1921)

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18 MOVING PICTURE AGE January, 1921 What the Motion Picture N: Support, NOT Ded The fifth largest industry in the country, representing a yearly turnover of $800,000,000.00, according to estimates given by leaders in the industry, is entitled to the fullest co-operation of the public in view of the semi-public nature of its business. The Motion Picture IS the public. It SEES for 20,000,000 people in this country every day and molds, as no other single factor does, public opinion. The Theatre Fifteen thousand motion picture theatres in this country represent the greatest constructive force since the invention of the printing press. They should not be hampered, but be given every co-operation in presenting vital dramas showing the ideals upon which our country was founded, and this without taking from them the intense dramatic situations, the intricate plots, the thrills which the public demands in its entertainment. This is the next progressive step in motion pictures — FACT pictures more interesting than fiction. The School Twenty-two million children attend the public schools of the United States. Leading educational authorities agree that the motion picture is to become the strongest force in modern education. Several thousand schools have already installed projection machines. Courses in visual education are now being adopted by School Boards. The motion picture is to become one of the greatest factors in molding the character of our future citizenship. It is of the greatest necessity that the pictures used for this purpose shall develop the highest ideals. Theti Motion picjre being utilize sive churcht the country i moral force, of the Pilgrir ent, the chi»h many modefe ences, but noi such far-reac" the motion value in the must not mated. A pi|ui more firmly mind of a chifl story, and rejai with him thrdpi or womanhoc We are entering this industry to give constructive support We believe this can best be accomplished by producing fil|i growing markets. These are the principles we are working i We invite your co-operation in this mt ;IC Xi Crusader Films Con PHILADELPHIA: Bellevue Court Building Please say. "As advertised in MOVING PICTURE AGE," when you write to advertisers.