Moving Picture News (Jul-Oct 1913)

THE MOVING PICTURE NEWS 13 BRANDED FOR LIFE Itala Feature Revenge relentless, enduring over a score of years, is the major note in "Branded for Life." Through its fast flying feet of film is evolved the answer to the question : "Is the quality of vindictiveness to be greater than the quality of mercy?" Revenge is no new element and since Shylock it lias been well vilified as unworthy of place in the noble infinite of the human soul. In "Branded for Life" is a new twist. Here we have a man who nurtures his scarlet feelings through years of separation from him of his hatred. We are accustomed to having the vindictive relent at the last moment, kiss on his fair forehead the despised one, who is now in his power, and smile benevolently upon a scene free from the shadow of anger. This reconciliation, according to the well-regulated, cut-and-dried dramas is usually effected by some dampeyed kin of either of the two tussling persons. SCENE FROM "BR.VXDE]) FUR LIFE" In the instance of "Branded for Life," however, it is an apparition from spirit land which softens the granite heart, again proving that "to err is human ; to forgive, divine." Interwoven along the woof of the leading motives is a romance of two generations. The scenes are laid in the sunlit valleys of Italy and are redolent of the hot passions, fair skies and scenic beauties of the Mediterranean Arcady. There is live, rapid action. The story is as fast and interest-compelling as that of racing steeds on the home course. The story preaches a sermon of the kind that Ruskin tells us he found in stones. Its purpose, however, is not to preach but to interest; its delineations of the high and low lights of life purpose giving its spectators the feast for their eyes and minds it so well accomplishes. Statement from I. W. Cunningham, National Director Loyal Order of Moose, on the Value of Moving Pictures It is always a privilege and pleasure for me to try to write something for a magazine that is published for the benefit of people who think enough of themselves, their families, and their friends, and their country, to devote a considerable part of their time, their talents and their money to the upbuilding and to the progress of the Motion Picture, which to my mind is intended to elevate human character, to relieve stress and to fill the world with sunshine and good cheer. Moving pictures are now a part of a great fraternal order, and the Loyal Order of Moose will not only use the moving picture for educational purposes but also use the moving pictures for their memorial services. The great Moose University at Moose Heart, 111., will teach the children of the Moose members with moving pictures, and the thousands of different lodges will have all their members walk and talk before the camera so that in after years when the lodges are holding their annual memorial services the past and gone members will be brought back to their brothers and we will see them again as in real life. The dream of the Loyal Order of Moose Fraternity is as broad and as high as the human heart. It reaches from the lowest depths to which humanity may sink, to the uppermost pinnacle of heaven. It goes everywhere ministering light and intelligence to those who need its blessing and the Moose have found that the quickest and surest way to educate the masses as to the aims and objects of our order is by the moving picture route. Motion pictures of the great university, its wonderful farm lands, its great herds of prize live stock and its beautiful buildings will be made this month and in conjunction with this the greatest fraternal parade of the century will be taken by the camera men at Cincinnati and then hundreds of reels will be manufactured so that the organizers who are preaching the gospel of Moosedom to the people all over the world can take their projecting machines and their reels of pictures and going to the factory, the schoolhouse, and tlie theatre, can show what an organization that has had the most remarkable growth in the fraternal history of the world is doing. I would that I were endowed with the power to put my thoughts in writing in such a manner that all could understand that a twentieth century fraternal organization could and does believe in the greatest triumph of the human brain, "The Moving Picture," and that this great order is the first to adopt it for the education of its members and the promotion of its membership. Grand Rapids, Mich. — Plans have been completed for the erection of a new theatre for the Jay Winchell Company on Wealthy street near Eastern avenue. F. Vander Til has the contract. SCENE FROM NIHILIST VENGEA'NCE Rex (Two Reel) Release of July 18th. SCENE FROM "WINNING A PRIZE" Great Northern Release July 5th.