The Moving Picture Weekly (1920-1921)

The Moving Picture Weekly A MAGAZINE FOR MOTION PICTURE EXfflBITORS Published Weekly by the MOVING PICTURE WEEKLY PUB. CO. 1600 BROADWAY, NEW YORK CITY Paul Gulick, Editor. Tarkington Baker, Bus. Mgr. (Copyright, 1920, Universal Film Mfg. Co. All Rights Reserved.) Vol. 10. FEBRUARY 21, 1920. No. 1. A SPECIAL ATTRACTION DRIVE THE Jewel Drive was such a huge success in every way that it was decided to have one for Special Attractions. So this week you may expect to be told by the Universal salesman just why you should show the stars who appear in the Universal Special Attraction features. You see we are taking you right into our confidence. The cards are all on the table and the Universal has never made a practice of keeping cards up its sleeve. We proved the efficacy of concentration in our Jewel Drive. If it was good for Jewels, it should be good for Special Attractions. Last week we promised a solution of the S. R. 0. 12 teasers that appeared in various places in "The Moving Picture Weekly." The initials mean joy to every showman and to those who do not pretend to be showmen it is almost needless to say that the initials mean "Standing Room Only." We have chosen that name for the new series of twelve special attractions. The Big 12 and The Big Money 12 have already become household words and indicators of excellence throughout the country. We see no reason why these two weeks should not see a wonderful profit to all exhibitors who can arrange to book the features which comprise these two series. ^ The S. R. O. 12 are even better and for your information, the names of the features and the stars in them are announced: HARRY CAREYin "OVERLAND RED" by Henry H. Knibbs Directed by Lynn Reynolds FRANK MAYO in "BURNT WINGS" Adopted from the stage play "THE PRIMROSE PATH," by Bayard Veiller Directed by Christy Cabanne MARY MACLARENin "THE ROAD TO DIVORCE" by J. Grubb Alexander Directed by Philip Rosen EDITH ROBERTS in "THE DARING DUCHESS" Directed by Harry Franklin FRANK MAYO in "THE GIRL IN NO. 2 9" by Elizabeth Jordan Directed by Jack Ford HARRY CAREY in "BULLET PROOF" by John Frederick Directed by Lynn Reynold TSURU AOKI in "LOCKED LIPS" by Cliflford Howard Directed by William C. Dowlan EDITH ROBERTS in "JEWEL" by Clara Louise Burnham Directed by Rollin Sturgeon HARRY CAREY in "BLACK SHEEP" Directed by Lynn Reynolds EDDIE LYONS and in "EVERYTHING BUT TRUTH" by Edgar Franklin LEE MORAN THE TSURU AOKI in "A TOKIO SIREN" by Gwendolyn Lewis Directed by Rollin Sturgeon THE province of the Moving Picture Weekly is to be as helpful as possible to the exhibitor of moving pictures. We welcome suggestions as to the best manner in which we can be most helpful. An exhibitor made a suggestion recently which we intend to adopt because it is in line with our mission of helpfulness. An exhibitor asked for information in regard to engaging an orchestra for his new theatre. He was a new exhibitor and he naturally wanted to run Universal pictures. He wanted to know how large an orchestra to use in his house and what instruments it should consist of. This is a question which is usually one to be decided by local conditions, but we satisfied him so well that he suggested we make the offer to any exhibitor to help him out in the many problems that confront all exhibitors no matter how much experience they may have had. So we have decided to do just that. We have asked the music authorities who are putting out our excellent music cue sheets to be responsible for the information which we give in answer to inquiries and when such information is of such a general nature as to be useful to any number of exhibitors or musical directors or piano players we will publish it in the columns of the Weekly. QUR cue sheets are printed in the press sheets that we publish with every feature that we release. They have given Universal satisfaction. It is impossible in the limited space allowed to give anything but the cues, however. There might be profitably written a story about each photoplay and its musical significance.