The Moving Picture Weekly (1920-1921)

Record Details:

Title:
The Moving Picture Weekly
Date:
1920-1921
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, The Moving Picture Weekly
Volume:
The Moving Picture Weekly (1920-1921)
Leaf #:
00016
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
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14 THE MOVING PICTURE WEEKLY The Promise an c Nearly two years ago — on April 13th, 1918, to be specific — Universal announced the forthcoming production of a series of remarkable photoplays to be known as "UNIVERSAL SPECIAL ATTRACTIONS." CWe said at that time that we would give the exhibitors of the country the very finest pictures that could be made. We said this because we knew — that we had the plays, the players, the directors, the stages, the knowledge, the experience and the money. What we promised was that these Universal Special Attractions should be consistently good — that they would maintain a higher average than any other productions ever put on the market. True to the persistent policy of Universal in producing plays of the highest standard at a price at which you, the Exhibitor, can make a profit we put our real money in these Universal Special Attractions into the Story, the Direction, the Staging — the hundred-and-one things that go to make a picture beautiful as a whole — and by sticking to this policy we purposed to give you a series of productions that would yield you more as a series than any other pictures had ever done before. That was the idea — the plan behind Universal Special Attractions. Now let us see how it has worked out — and what the future holds. Read the record on the other page. Universal SPECIAL ATTRACTIONS