The Moving Picture Weekly (1920-1921)

Record Details:

Title:
The Moving Picture Weekly
Date:
1920-1921
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, The Moving Picture Weekly
Volume:
The Moving Picture Weekly (1920-1921)
Leaf #:
00058
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
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12 THE MOVING PICTURE WEEKLY Broken "Blossoms No. 257 Straight from the Shoulder Talk by Carl Laemmle, President^ Universal Film Manufacturing Company EAST spring various producers and distributors blossomed forth with marvelous promises to the trade. Whole sections of the trade papers were taken up with blatant announcements, showing how each distributor or each producer intended to play the role of Moses to the lowly and bewildered exhibitor. Each and every Moses in the business "descended" to the level of the exhibitor and actually encouraged the flattered exhibitor to call him "Moe" for short. Each Moe swore by all that was holy that he was going to let each exhibitor book Moe's picture as he bedamned pleased. He promised ''selective booking", whereby each picture v/ould be booked alone and no picture would be used as a club to make the poor exhibitor book others.